Management and Operations of Burberry: An Analysis

This project analyzes the management and operations of Burberry, evaluates the key approaches to operational management, and discusses the impact of business environment factors on operational management and decision-making. It also explains the role of leaders and managers in different situational contexts and evaluates various theories and models of approach, including situational leadership, systems leadership, and contingency.

Unit 4: Management
& Operations

INTRODUCTION
On the basics of the modern era, the preferences of the customers are changing rapidly as per
the time so it is mandatory for the industries to balance their operations systematically. It is
analysed that there is lots of competition in retail industry which can give the direct affect on the
working & operations of the enterprises. There is a requirement to follow all the practices &
approaches of the management & operations. Basically management & operations is like a area
of management which can aid in designing & controlling the entire process of the production,
manufacturing & redesigning the specific business operations in context of products & services.
Managers & leaders both are need to become concerned about their respective roles & duties in
order to gain high profitability. This project will help to analyze the Burberry management &
operations system so that company can effectively manage their business operations in adverse
situations. Burberry is large British luxurious fashion house which founded by the Thomas
Burberry in the year 1856 & it headquartered in Horseferry Road, London. The prime purpose
of this project is to explain about various roles & characteristics of leaders & managers & many
models & theories also determine in this project. Furthermore, this project evaluates the values &
significance of operational management. Lastly, this project will analyze various factors of the
business environment in order to consider the impact on operational management & decision
making of all managers & leaders
TASK 1
Covered in PPT
TASK 2
P2 Role of a leader & the function of a manager apply in different situational contexts.
To obtain the success in an organization, the involvement of leaders & managers are more.
The leaders & managers are responsible to maintain their role & functions as per the various
situations. The role of the leaders & the functions of the managers of Burberry are determined on
the basis of various situations.

 Introduce new goods - This situation is maintained determined the launching new goods
so that company can effectively improve their market value. The role of leader is more
appropriate because they need to handle the whole team members who are involved in
this new project task. Some specific roles performed by the leader of the Burberry like
assign regular task to teams members, maintain chain of command, effective
communication, coordination & support. Leader is responsible to demonstrate proper
direction to their teams so that they can effectively produce new goods for the company.
There are numerous kind of functions performed by the manager of the Burberry in order
to launching a new good in the market (Aydogmus and et. al., 2018). Manager is the one
who is responsible to execute proper planning related to the new good and then analyze
all the resources which are necessary e to produce a new good. Planning, organizing,
directing, controlling & coordinating all these functions performed by the manager so
that it is making possible to produce goods properly.
 Business Expansion - This is also a very different and changing situation for the
Burberry. To expand their business operations in other location is a big challenge for the
company because there are so many activities performed by leaders & managers.
Manager is responsible to arrange market research and identify preference & requirement
of the people who are living that particular area in which Burberry want to expand their
business. Manager prepares a strategic plan and creates an effective team who can
perform well for the business expansion project. Leader is liable to lead their team
members and also continuously connect with them so that leader can dissolve all the
issues that can be arising with their team members. Leaders provide specific guidelines to
their team which are mandatory to follow each & every members in order to operate
business in other location successfully (Ayman and Lauritsen, 2018).
P3 Theories & models of approach, including situational leadership, systems leadership &
contingency
Explanation about the various theories & models utilized by the Burberry in order to
maintain their business which are as follows -
Contingency Leadership

Basically this theory is also work like the organization that mainly claim that there is not a
better way to manage the firm, maintain the activities so that managers can take appropriate
decisions for the development of their enterprise. Fred Fiddler develops this theory which can
directly influence the specific process and consideration of the leadership. Burberry can utilize
this theory in order to maintain optimal course of action so that all the employees can internal &
external situations effectively (Wei and Zhang, 2018). Industry three dimensions are includes
that shows the favorableness about the specific situation. The three dimensions are such as -
 Specific relationship between the leaders & managers of the firm - Hostile or friendly.
 Maintain tasks as per the structure - organized or unstructured.
 Control the leader’s status - maintain formal authority of leaders.
As per the favorable & unfavorable conditions, there are many leadership style
considered by the Fielders. All the specifically leadership style are beneficial to provide an
appropriate outcomes. It is determined that human centre and democratic leadership style is
utilized by the Burberry which can help full to enhance their productivity level as for the
favorable and the unfavorable conditions (Barnes, 2018).
Situational leadership theory
In 1969, Paul Hersey & also Ken Blanchard developed this theory and determine the
leadership as for the specific situation. This theory is aid in maintain working of the management
and also enhance the organizational behavior in the company. This theory is performed their
work like a life cycle determine specific leadership within an organization. As per the theory,
Burberry leaders can adopt this theory so that they can maintain a specific leadership styles and
perform their operations on the basis of specific situation.
System leadership theory
On the basis of this leadership theory it is determined that there is a need to maintain
appropriate competencies, knowledge & skills that can use the staff members in order to support
specific system within an organization. Burberry leaders can take appropriate actions so that they
can effectively support their teams in order to enhance their productivity level. This leadership
approach is aid in maintain the specific skills on the basis of system of the company so that

company can effectively consider their development at the whole market place (Bosse and et. al
2017).
M 2 Strengths & weaknesses of different approaches to situations within the work environment.
Every approach contains their own working to accomplish specific goals of the firm. On the
basis of specific situation, all the approaches can be following. There are various strengths &
weaknesses of these approaches which can aid in gain more possible outcomes in the working
environment. Some strengths & weaknesses of specific approaches as per the Burberry are as
follows -
Situational leadership Strengths - This is considered as the most innovative approach which can help to
evaluate the situations more appropriately. Through effective communication, all the
team members can effectively maintain proper allocation of the resources. This
approach can help to determine the skills of employees.
 Weaknesses - Lack of proper resources like financial resources, human resource & low
skilled employees can be a big weakness of this approach (Centobelli, Cerchione and
Esposito, 2017).
Contingency Leadership
 Strengths - This approach is more creative & helpful to maintain all the resources like
financial & human resource. It can useful to maintain effective market research &
considered open minded activities (Slack, 2018).
 Weaknesses - High cost of the research, low skilled employees, delay in accomplish the
outcomes are contain as the main weaknesses of this approach.
D1 Evaluate the different theories & approaches to leadership in given contexts.
There are various theories which are utilized by the Burberry in order to maintain their
working situation & it is determined that contingency leadership & situational leadership theories
are most essential for the working of the firm. Context of contingency leadership, it generally
considered that there is no better way to maintain the company & through three dimensions , this
theory maintain all the consideration without these dimensions , company cannot maintain

favorable & unfavorable conditions. In case of situational leadership, all the task can be
performed as per the specific situation & this theory is helpful bro manage the situation through
skilled employees without this it is not possible to maintain the situation (Dametew, Kitaw and
Ebinger, 2020).
TASK 3
P4 Key approaches to operations management & role that leaders & managers play.
Operational management contains many key approaches which can utilize by the
organization in order to manage the specific conditions of the firm. The explanation about
appropriate approaches of operational management in context of Burberry is as follows -
 Total Quality management (TQM) - This is considered as the most common &
prominent key approach which can useful to manage the overall quality level of specific
products. As per this approach, the overall quality can be tested with the help of various
steps which can enhance the higher quality and improve the standard of the products so
that Burberry can provide this product on their customers. Burberry leader’s main role is
to control the overall process so that high quality can be maintained by specific
techniques. Manager of the Burberry is responsible to execute all the quality tasks and
maintain specific considerations so that all the team members can effectively participate
to manage overall quality of their products & services (Demeter, 2017).
 Kaizen - The means of Kaizen words is “change for betterment" which represent the
ongoing improvement in the working condition of the firm. Burberry utilize this approach
and analyze all these factors which are included in this approach like quality control,
maintain working situations, just in time and many more. This approach is beneficial to
reduce the waste and prevent the specific cost of the inventory & resources. Manager &
leader of the Burberry generalize the whole process of the production so that they can
provide their proper direction to their team members in order to maintain proper
utilization of the resources. Leaders & managers follow proper communication for
implementing effective engagement with the whole process of the production (Erjavec
and Trkman, 2020).

 Just in time - This approach contain as the very convenient approach that generally
adopted by many enterprises. With the help of this approach, Burberry can effectively
manage all the considerations related to the production process which determine
additional cost. It is work like an inventory activities that maintain specific materials &
resources that generally ordered & also gain the demand of manufacturing and production
process of the company. Burberry leaders and managers are more concerned about this
approach because they can effectively decline the overall cost of the inventory & save
some money through waste management process (Slack and Brandon-Jones, 2018).
P5 Importance & value of operations management in achieving business objectives
Operational management is component of the management that mainly helpful designing &
monitoring the whole process of the production, manufacturing & redesigning the specific
business operations related to the goods & services. The value & significance of the operational
management is considered in context of Burberry which can helpful to achieve the specific
business objectives.
 Improve the quality of products - Operational management approaches are beneficial to
maintain the overall quality of the products as for the specific standard. Through
operational management, Burberry can effectively consider all the approaches so that it is
make more possible to create effective value in specific products so that we can achieve
more customer satisfaction. High level of production process requires more concern of
the managers so that they can remove wastage and maintain specific value of their
products (Hasle and et. al., 2019).
 Cost deduction - Basically all the consideration of the operational management is help
the managers so that they can effectively beautiful & maintains the waste management
activities. Burberry considers operation can declined the technical products. Company
can consider specific approaches like TQM, JIT & many more to maintain the cost so that
company can appropriately attract the potential customer in order to gain productivity.
 Meet customers’ expectations - Operation management is more valuable because it can
provide there that participation to maintain all the production & manufacturing activities

which can help full to meet the expectations of the customers. Burberry managers utilize
my level off technologies & software in order to manage high expectations rate of their
potential customers so that company can accomplish more profitability (Rodrigues and et.
al., 2018).
 Enhance selling & market growth - The importance of operation management is more
because it can aid to who's this feeling process so that company can improve their market
growth rate. Burberry can utilize TQM approach of the operational management in order
to evolve the quality level of their products which can useful to enhance the selling of the
firm so that organization can achieve their business objectives effectively (Heizer, Render
and Munson, 20170).
M3 leaders & managers can improve efficiencies of operational management to successfully
meet business objectives
On the basis of the above discussion about the leaders & manager of the Burberry it can be
determined that both are playing a remarkable role to obtain successfully business objectives and
they both can provide appropriate efforts so that company can get desirable outcomes. Decision
making of the leaders & manager is helpful to evaluate the specific situation & analyzing the
resources. A proper planning is prepared by the manager and executed by the leader in order to
implementation of all the activities so that company can effectively achieve business objective.
D2 Evaluate application of operations management and factors that impact on the wider business
environment
There are various applications of the operational management considered by the Burberry
which can provide both positive and negative impact on business environment. Cost of the
products, quality of the products are considered as this factors which can affect the buying
behavior of the customer if the quality of the product is low and there is no variety in the
product. Operation management applications helpful to analyze the market situations so that
company can effectively maintained their business environmental factor to gain more
profitability (Konovalova and et. al., 2018).

TASK 4
P6 Business Environment that impact upon operational management & decision-making by
leaders & managers.
Business environment factors provide direct impact on the working of the operational
management it is critical for the managers & leaders to take appropriate decisions for the
development of the firm. There are specific business environmental factors are generalized by
the Burberry which are explained below -
 Technical Factors - This factor is directly influence the working of the operation
management so that all people like managers, superiors, subordinates & other workers
can appropriately perform their tasks easy access of technologies. Burberry mainly
considered this external environmental factor because in this time all the business
activities come on digital platforms so it is necessary for the company to establish strong
relationships among the customers and conduct research and development process via
online methods to understand the specific choice and preference of the customers.
Through market research, Burberry can effectively do some changes in their production
process and managers and leaders can take appropriate decisions to develop the market.
 Social Factors - This factor mainly determine the age, gender, income level, educational
background, cross cultural activities, buying behavior of the customer and many other
factors. Burberry leaders & managers maintain all the specific requirement of their
customers & take effective decisions which can boost the satisfaction level of the
customer. This factor interrelated with the operational management & manager can
analyze the requirement of the customer & do few modifications in their production
process (Longoni, Luzzini and Guerci, 2018).
 Environmental factors - On the basis of this business environmental factor, all the
operational management considerations mainly determine the environment of the
business. Burberry company can take care about the specific environmental activities like
climate change , population growth rate, pollution level & many other factors. Leaders &
managers of the company take their decisions on the basis of environment so that all the
operation management activities can be done effectively & systematically. (Reid and
Sanders, 2019).

M4 Different factors affect the business environment and wider community
As per the above discussion about the business environmental factors , it can we
generalized that all these factors like technical, social & environmental factors directly influence
the working conditions of the Burberry. These factors provide positive impact on the
performance of the company (Luu, 2017). Through technological factor company can maintain
all their operations all around the globe and directly connect with the customer via social media
channels. Research and Development Department can help full to analyze the current
requirement of the customers so that company can effectively understand what customer exactly
wants.
CONCLUSION
On the basis of this project, it can be concluded that it is necessary to maintain management
& operations in the company so that managers and leaders can effectively achieve all the
operations demand in an effective manner. The prime concern of this project is to determine
various roles & characteristics about the leaders & managers. This project also evaluated the role
of the leaders & functions of the managers in order to maintain high sustainability rate in market.
This project also discuss about various approaches related to the operation management and it is
considered that Just in time, total quality management are more appropriate because it can help
full to maintain the inventory & wastage & also contain proper utilization of the resources.
Importance of the operation management also analysed in this project which can help full in
decision making process and activities of the leaders & managers of the firm. Furthermore, the
impact of various kind of business environmental factors determined which can influence the
decision making power of the managers & leaders.