Burberry Marketing Audit and Plan: Impact of Macro Environment and Micro Environment on Brand Positioning
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Added on 2023/06/12
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AI Summary
This marketing audit and plan for Burberry analyzes the impact of macro and micro environment on brand positioning. It covers topics such as the impact of Brexit, changing consumer trends, and the threat of new entrants. The plan also explores the potential of online sales and the importance of customer analysis in segmentation.
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