Burberry PLC: A Renowned British Luxury Fashion Company

Running Head: BURBERRY PLC 1
BURBERRY PLC

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Burberry PLC
Burberry PLC is one of the most renowned companies in the sector of the British Luxury
Fashion presently headquartered in London, England. It is one of the most powerful brands
established in the year 1856, around 163 years ago in Basingstoke England, part of United
Kingdom throughout the world that is involved in the business of selling the luxury goods which
include the wide range of the products. The products include the products of the women, children
and the men apparel along with the cosmetic products and non-apparel range also. The
company’s main fashion house is engaged in focusing on distribution of the trench coats, nearly
ready to wear outfits, accessories, sunglasses and the cosmetics. At present the brand is serving
in more than 532 locations and serving almost worldwide. Currently the revenue of the company
is 2732.8 million pounds for the financial year 2018 while generating the net income of 293.6
million for the year 2018 (Burberry, 2018).
Earlier the major focus was on the development of the outwear attire and thereafter the company
has moved to the high fashion market where the first fabric namely Gabardine has been
developed exclusively to be completely able to breathe within. Until 1955 Burberry was an
independent family controlled company, thereafter the company went for the reincorporation.
The company is also listed on the London Stock Exchange and ranked 73 in the Interbrand’s
Best Global Brands report along with the major competitors namely Louis Vuitton and Prada
(Burberry, 2019).
History represents that earlier the name of the Burberry was Burberry due to the pronunciation of
the Burberrys of London and the logo of the company was developed in the year 1901. The
design was made in such a manner that it contains a Latin word Prorsum which means moving
forward and with the essence of this word the company has reached to the apex of this fashion
sector (Burberry, 2019).

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Organizational Structure
(Source: Burberry, 2018)
The organizational structure of the Burberry can be observed from the image above. There is a
central Board which is further divided into the four categories namely the nomination committee,
remuneration committee, audit committee and lastly the chief executive officer, president and
chief creative officer. The audit committee is further bifurcated into the risk committee which
again is substituted into the Global Health and Safety Committee and Global Ethics Committee.
Directors
When the annual reports of the Burberry PLC are scrutinized it was found that the key people
that are associated with the company are Sir John Peace who is the chairman of the company,
Marco Gobbetti the chief executive officer of the company and Julie Brown the chief operating
financial officer of the Burberry Plc. The non-executive officers on the other hand are Fabiola
Arrendondo, Ian Carter and Jermy Darroch, Ron Frash, Stephanie George.at present there are 11
members in the Board and of which included two major executive directors and the nine non-