Burger King Operation Management

Burger King Operation Management 1
Business in operation management
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Burger King Operation Management 2
Burger King process
First, it should be noted that at Burger King, sandwiches are made based on the order.
The company makes sandwiches one at a time instead of batching them. For example, meat pies
will be kept on a steamer and baked until an order comes in. Based on the order, other
ingredients are added. Non-chopped products, such as onions, are fed from the refrigerator to the
cutting shop and chopped. But most vegetables are already fully prepared. Then comes the holy
of holies of the restaurant Burger King - grill machine. Frozen meat semi-finished products enter
it, and hot, juicy, rosy cutlets for burgers come out. In the event of a machine breakdown, the
standard for the arrival and correction of a malfunction by the repair team is 1 hour (Burger King
Corporation 2015). At this time, only deep-fried burgers are sold. Roasting occurs at a
temperature of about 400 degrees Celsius. Due to the rapid roasting of the meat surface with
open fire, juiciness is achieved, which distinguishes Burger King from other similar
establishments. Ready-made cutlets of various types enter the heated cabinets on the table to the
masters for the manufacture of burgers. Below in the trays are vegetables, cheese, bacon and
sauce. It remains to wrap and the burger is ready. Your burger is ready, but you probably still
take French fries. It is stored in such a freezer dispenser. The right amount of potatoes is poured
into the basket... ... and dipped in boiling oil. The same thing happens with the nuggets, only
they are taken from the freezer next to it. All food at Burger King is not salted !!!, the exception
is French fries, which are salted to a minimum (Burger King Corporation 2015).
The strategy is an action plan for the organization to achieve the task. Burger King
adopted a differentiated strategy to increase profits. "Your way" slogan encourages companies to
differentiate their products and services. Therefore, consumers have more choices. In addition,
efficient service also allows customers to experience unique dining methods. In addition, Burger

Burger King Operation Management 3
King is also responding to the competition. Promote customers' fast and flexible response
through and delivery services. Franchising strategy also helps provide customers with different
foods (Burger King Corporation 2015).
In terms of variety, Burger King develops different menus that meet different customers’
needs For example, Burger King has recently included menus for Vegetarians. This makes
Burger King one of the fast food restaurant to gather for the needs of vegetarians. Burger King
also offered BK Veggie. It also offers a drive service, which would make it easier for customers
to take their food away. It also helps companies operate more efficiently and effectively.
Burger King uses make-to-order approach. For example, meat pies will be kept on a
steamer and baked until an order comes in. Based on customer’s needs, the team can add the rest
of ingredients. This allows faster customization and reduces the wait time. Compared to other
fast food companies Burger King’s process is very unique and has a highly specialized
conveyor–broiler. For Instance, “Raw hamburger patties are placed on a moving conveyor that
runs through a flaming broiler. In exactly 90 seconds, the patties are cooked on both sides with a
unique broiler taste. Due to the fixed time for a patty to move through the conveyor–broiler, the
thickness of the patties must be the same for all the hamburger products. The buns are also
warmed on a conveyor." As a whole Burger Kings system results in a unique, highly consistent
product, customized individually for every single customer.
As a way of increasing efficiency and speed, Burger King has introduced a series of
innovative measures to help the company improve efficiency and profitability in its half century
history. For example, Burger King was the first company to initiate a drive-through service (A
Whooping Success 2008).