Integrated Marketing Campaign for Burger King's Whopper hamburger

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Integrated Marketing Campaign for Burger King's Whopper hamburger
Whopper hamburger is the premium range of burger from Burger King. It is important that Burger King
should be able to reach out to its target audience with effective messaging and positioning (Finne &
Gronroos, 2017). The messaging should be able to create enough Pull in the market and there should be
adequate demand of Whopper hamburger. The objective of this paper is to discuss the basics for an
Integrated Marketing Campaign for Burger King's Whopper hamburger.
Campaign Message
Satisfy your taste buds with Whopper Hamburger: Heavy on your stomach not your pockets
Creative pull strategies
It is important that the pull strategies of Burger King should align with the marketing mix of Burger King.
The pull strategy would outline the positioning that burger tastes great and its comes with reasonable
price. The combination of product differentiation and cost leadership would help Burger King to create
the desired pull in the marketing (Kitchen & Burgmann, 2015)
The campaign would be heavy towards the use of online and social media channels. However, it would
use both offline and online marketing channels to create a desired pull in the market. The key strategies
for offline and online touch points can be discussed as:
Online marketing for Whopper hamburger
The online marketing would further be divided into social media marketing and mobile advertisement.
The pull strategies for these two channels can be discussed as:
Social Media Marketing Mobile Advertisement
Create customized Facebook campaign for
different target audience based on their media
consumptions. For example:
 Target millennials with a video Ad.
 Target business professional with a
Target the audience based on their locations. For
example, show an Ad to all the students who are
near 100 m radius of Burger King. The Ad should
show the store locator with directions to near
Burger King restaurants. This would increase the