Macro Environment Analysis 5 3.1 Demographic Environment 5 3.2 Cultural Environment 5 3.3 Natural Environment 5 3.4 Economic Environment 5 3.5 Political Environment 5 3.6 Technological Environment 5 4. Marketing Strategy 7 6.1 Segmentation, Targeting, Differentiation, and Positioning (STDP) 7 6.2 Product Strategy 9 6.3 Price Strategy 9 6.4 Place Strategy 10 6.5 Promotion Strategy 10 6.6 Budget 11 6.7 Marketing Controls 11 6.8 Conclusions 11 6.9 References 12 Executive Summary The paper is about the organization that provides pet food and in Australia they have opened their store