Team Member Names Declaration: I am a member of the Zeal Pet Treats Team
Added on 2021-06-15
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BUS1006/BUS102 Assessment 2Marketing ReportZeal Pet TreatsTeam Member NamesDeclaration: I declare my contribution to thisassessment is my own work and is an equalcontribution to my group members. I understand thepenalty for misconduct and have not copied anyinformation directly from other sources withoutappropriate Harvard referencing.(Please check the box alongside your name). Team Member 1:☐Team Member 2:☐Team Member 3:☐Team Member 4:☐BUS1006/BUS102 Assessment 2 Marketing Report – Zeal Pet Treats
Table of ContentsExecutive Summary...............................................................................................................................3Marketing Situation...............................................................................................................................41.Company................................................................................................................................42.Competitors...........................................................................................................................43.Macro Environment Analysis................................................................................................53.1Demographic Environment................................................................................................53.2Cultural Environment.........................................................................................................53.3Natural Environment..........................................................................................................53.4Economic Environment.....................................................................................................53.5Political Environment........................................................................................................53.6Technological Environment...............................................................................................54.SWOT Analysis.....................................................................................................................65.Objectives and Issues.............................................................................................................76.Marketing Strategy................................................................................................................76.1Segmentation, Targeting, Differentiation, and Positioning (STDP)...................................76.2Product Strategy.................................................................................................................96.3Price Strategy.....................................................................................................................96.4Place Strategy..................................................................................................................106.5Promotion Strategy..........................................................................................................106.6Budget..............................................................................................................................116.7Marketing Controls..........................................................................................................116.8Conclusions......................................................................................................................116.9References.......................................................................................................................12BUS1006/BUS102 Assessment 2 Marketing Report – Zeal Pet Treats
Executive Summary The paper is about the organization that provides pet food and in Australia they have opened theirstore to capture the market. The organization is quite efficient in the market and they provide effectivefood quality to the customers which are quite healthy and safe for the pets. It can be seen that theorganization is using various strategy to implement the quality food within the market for provingeffective and suitable working function for the firm. The paper provides the view on the productquality along with the working function of the firm tom maintains their products within the market.BUS1006/BUS102 Assessment 2 Marketing Report – Zeal Pet Treats
BUS1006/BUS102 S1 2017 Assessment 2 Marketing Plan AnalysisMarketing Situation1.Company Zeal Pet Treats are the packaged treats for the dogs as well as the pets. The range of the products ishaving 16 SKU that are all divided across the various category for the requirement. From the year1999, the product is being sold within the 8 markets and they have recently launched in the Australianmarket. The organization is having 250 distribution point within the market. The product Zeal PetTreats is entirely managed band by the Western Pet Suppliers. The service and the products of thisbrand are quite well for the pet all over the nation.2.Competitors This section primarily identifies the competitors of the products and perform the analysis tounderstand the level of competition within the market.Competitor Brand FeaturesPriceStrengthWeaknessZiwi Pet FoodDogs and catsfood isavailableDog food priceis starting from34$ and catfood startingfrom 28$. Grain-free,natural, fresh aswell as rawmeat that is justair-dried orcanned for thepets.The pet food isthe rawproducts for theair-dried aswell as for thefreeze products.K9 NaturalBet pet food inNew ZealandThe startingprice is 15$. Innovativeproducts andhigh globalimageSmallpromotionalbudgetYummi Pet ProductsLeadingsupplier offresh pet foodproduct inAustraliaThe startingprice for theproduct isalmost 20$. Leading brandand largestsupplier of petfood inAustraliaCommunicationand limitedstocks.DentaStixMaintain thetartar build-upfor the petThe startingprice is 12$.Best in the placeof a brushNot suitable forall kind of dogsPage 4 of 14
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