Evaluation of Creative & Ethical Leadership Skills in Morrisons

Creative &
Ethical
Leadership

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Evaluation of development of creative and ethical leadership skills.......................................................3
Application of a systematic approach to Research Methodology and Demonstration of advanced
information skills.....................................................................................................................................5
CONCLUSION...............................................................................................................................................8
REFERFENCES..............................................................................................................................................9

INTRODUCTION
Creative & Ethical Leadership refers to the use of various types of approaches, methods
and techniques which are quite helpful in ensuring that the use of right ways can be made within
the organizations which are helpful in ensuring that the attainment of the short-term, medium-
term and long-term goals and objectives can be done in the right manner (Ahmad and Gao,
2018). Therefore, it is required from the management of the companies that they are able to make
its use in a proper manner so that the work can be managed appropriately. This report is based on
Morrisons. It is a British Retail Company which provides a wide variety of products and services
to the customers in the market. In this assignment, there will be specific focus on evaluation of
the development of creative and ethical leadership skills. Additionally, a detailed analysis on
application of a justified systematic approach will be made as a part of this project.
MAIN BODY
Scenario- I am a Marketing Executive who has just joined Morrisons. As a part of my
job role it is important for me to identify the importance of creative and ethical leadership within
the organization so that it is able to progress further in the market as compared to its competitors
and is able to attain the required goals and objectives effectively and efficiently.
Evaluation of development of creative and ethical leadership skills
While Working in Morrisons, I have learnt that it is quite important that the use of
Creative and Ethical leadership skills can be made so that the management is able to ensure that
the attainment of the goals and objectives in the short-term, medium-term and long-term can be
done. I think that it is important that the development of these skills is ensured by the top-level
managers of the company (Ahmad and et.al., 2019). There are different types of characteristics
which are associated with this type of leadership. The explanation of these characteristics is
provided as follows-
 Justice- It is an important feature of the top-level leadership within an organization.
While working in Morrisons I have felt the need of ensuring justice within the
organization (Babalola and et.al., 2018). Therefore, it is quite important that the leaders at
the top-level are able to ensure that they are able to provide justice to those who need it
which will be helpful in ensuring that a right impression of the leadership in providing
justice can be made.
 Respecting others- It is an important feature which the top-level leadership is required to
display. Working at Morrisons has allowed me to make sure that a right-level of respect
is provided to others which will help in boosting their level of confidence which will thus
be quite helpful in leading towards better application of leadership in a right manner
effectively and efficiently. I think that the leaders at the top-level require having this