Innovation and Development of Amazon Company

bus3005
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Table of Contents
Introduction.................................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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Introduction
Main objective of this essay is to better understand the concept of business. A
business is a group of people which is formed for the purpose of achieving
maximum profitability. It was analysis that for achieving higher success an
organisation will require to adopt effective competitive advantage in market.
Achieving competitive advantage in market is not an easy task as because of
increase in the development of economy the level of competition will also increase
(Castela and et. al. 2018). There are many other organisation who sell the same
product and services as the other organisation. For achieving higher success they
are require to adopt an effective and innovative strategies. Innovation will play an
essential role in the growth and success of a business. Innovation means offering
something new and unique to their customers which will help an organisation to
achieve competitive advantage in market. It will help them to make higher
profitability and create a good brand image through their unique products. Now a
days organisation will expand their business in other country for expanding their
target market but they will also face a huge amount of competition for that they are
require to effectively analysis the internal and external factors which will influence
their growth. For this report Amazon Company is taking into consideration. It is an
American multinational technology company which main focus is on e-commerce,
cloud computing, digital streaming and AI. It was founded by Jeff Bezos in 1994. It’s
headquarter is in Seattle, Washington, U.S. more than 1298000 numbers of workers
are successfully work with them throughout the world. This report will include a
brief background of selected company. It will include the various factors as compare
to its closest competitors. Other than this it will also include the internal and
external factors which will influence the terms innovation and development.
MAIN BODY
TASK
Company background
Amazon was founded by Jeff Bezos in July 1994. He will chose Seattle
because of technical talent as Microsoft is also located there. In 1997 Amazon went
public company. It will start to sell music and videos in 1998 & that time company
will start their operations at international level by acquiring online sellers of books
in UK and Germany. It is consider as one of three big company in the U.S
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