This report discusses the strategic management of HSBC Holdings Plc, a leading bank in Europe. It covers the company's business case, SWOT analysis, and challenges faced at national and global levels. The report also explores HSBC's competitive strengths, market position, and areas for improvement. The strategic plan of HSBC, including its focus on distinctive abilities, digital banking services, and sustainability, is discussed. The report concludes with a critical evaluation of HSBC's performance and recommendations for improvement.