Cross-Culture Analysis for Crockett & Jones in China

BUS3011HR-
related issues

Table of Contents
INDRODUCTION...........................................................................................................................3
MAINBODY....................................................................................................................................3
Cross-culture...............................................................................................................................3
CONCLUSION AND RECOMMENDATIONS ...........................................................................8
REFERENCES................................................................................................................................9

INDRODUCTION
In business terms cross culture refers to how people interact with different people who
are having different culture than their own, like the way of their talking and the way of their
listening and how they interact with each other. Usually the cross culture studies are done by the
business who are planning on expanding their business to different areas or they are planning to
move their working to different regions or countries (Menke, Kinnebrock, et. al., 2018). They
have to do very good analysis of the region because different regions have different type of
interaction like in some countries the way of asking might be different than than some other
country. The best way to analyse this is to use various business analytical tools. But the most
precise of them all is the Hofstede cultural dimension. Hofstede cultural dimension is a frame
work through which a company can easily study the cross culture. This method show how the
effect of the different culture can affect the values of the business. Crockett & Jones a company
from Northampton is also using this method of analysis to study the culture of China (Ji,. and
Janicke, 2018). This is the company which is engaged in manufacturing of finest quality shoe
for men and women.
This reports discusses about how a company from Northampton that is Crockett & Jones
are analysing the cross culture in china and what analytical tool are they using.
MAINBODY
Cross-culture
This business word means that the company is putting efforts in learning or
understanding the culture of different region or different country. The people who do cross
culture studies are scholars who are studying about the culture in a particular country and the
businesses who are expanding themselves to a particular country. The study for cross culture is
very hard as different people have different personalities and their way of interaction can also be
different like for example in a particular there are 100 people than all 100 of them might have a
difference in their way of interacting with others (Aival-Naveh, Rothschild‐Yakar, and Kurman,
2019). Many countries while doing this cross culture devote a special team only to do the
research and to learn how their culture is different from them. After they have researched they