BUS5PA Predictive Analysis: Building and Evaluating Predictive Models Using SAS Enterprise Miner Assignment 2

This document explains how to predict customer behavior using decision tree and regression modeling in SAS Enterprise Miner. It covers the roles of variables, setting up the project, and insights into the optimal tree and the most important variables for regression modeling. The objective is to predict which segment of customers are likely to purchase a new line of organic products that is to be introduced by the supermarket.