Competitive Forces Analysis of Qantas

BUSINES ANALYSIS AND
VALUATION A Case of Qantas

COMPETITIVE FORCES ANALYSIS OF QANTAS

COMPETITIVE FORCES ANALYSIS OF QANTAS
Threat of New Entrants: Threat of new entrance is low in the Australian airline industry in
the presence of the fact that there is a need of huge investment for the new players for
entrance.
Bargaining Power of Suppliers: To Qantas, the bargaining power of the suppliers is low as
large number of suppliers provide similar kind of products in the Australian airline industry.
Bargaining Power of Buyers: Bargaining power of the buyers is high for Qantas and for the
Australian airline industry as the buyers have the choice to select from such as low cost air
travelling companies, luxury class airline services and others.

COMPETITIVE FORCES ANALYSIS OF QANTAS
Threat of Substitutes: The threat of substitute is lower for Qantas as well as for the airline
industry as the model of airline travelling is the fastest way of travelling.
Rivalry Among the Existing Companies: Rivalry among the existing companies has created
a major threat for Qantas in the presence of large companies in the Australian airline industry.