Digital Transformation in Telstra: Impact of Technology on Business

This report explores the impact of digital transformation and technology on Telstra, a telecommunications company, and its business model. It discusses the benefits and challenges of adopting new technologies, such as blockchain, artificial intelligence, and cloud computing, and how they drive digital transformation. The report also highlights the changes in customer behavior and industry dynamics due to technology transformation. Overall, it emphasizes the importance of digital transformation for Telstra to stay competitive and meet customer demands.

Business 1
Innovation and Business Development

Business 2
Contents
Introduction.................................................................................................................................................3
Description of the industry, business models, and contenders.....................................................................4
Traditional business model versus new business model..............................................................................5
How customers and industries change due to this technology transformation. Who is driving
transformation?............................................................................................................................................6
Competitive advantage thanks to IT............................................................................................................7
Conclusion...................................................................................................................................................8
Appendix.....................................................................................................................................................9
References.................................................................................................................................................11

Business 3
Introduction
The report is prepared in regards with the Blockchain, includes the part of the transformation in a
digital way. In every organization, digital transformation is required as it helps in upgrading and
leads to more growth. The report is prepared in regards to the company Telstra. It is the
telecommunication company, which operates many networks. In the company Telstra,
innovation is required at a great level as the company is indulged in the telecommunication
(Oliveira, et al., 2014). There are several uses of the technologies in the company, which will be
explained in this report. There are certain benefits also of using the technology such as the work
can be done faster, accessing is easy, saves time and many other which will be elaborated in this
report. It is very important in the company as it helps in attaining the competitive advantage.

Business 4
Analysis of the existing situation and the description of the industry.
Telstra Corporation Limited is a telecommunication industry in Australia. It deals in deals in
building and operating telecommunication networks and deals in market voice, mobile, internet
access and other services. Telstra provides the telecommunication services to government,
business and individuals of Australia and globally and it is a public company. In the Australian
market, the competitors of Telstra are anywhere sim, Lebara,3U and Tru connect. Digital
transformation includes the process for digitalizing the technologies for creating the new or
modifying existing process for business, cultures and customer experiences for meeting change
in business and requirements market (Matt, et al., 2015). Digital transformation helps in
transcending the traditional role of business like sales, marketing and customer services. Digital
transformation helps the business in adding value to every customer's interaction.
Block chains helps in supercharging digital transformation in Telstra Company. Digital
transformation is considered as an essential part for the survival of the business. The technology
of block chain and quantum computing help in making the transformative change in the function
of the business. The block chains, artificial intelligence, robotic process automation, cloud
technology and other technologies drive digital transformation (Matt, et al., 2015). The major
factors, which drive the digital transformation, are the big data, the internet of things. The shifts
in the role of customers and individuals are constantly taking place in the market. Digital
transformation is the biggest challenge for the Telstra and integration of technologies helps in
making the block chains transition easier. Digital transformation in the company helps to solve
the problems of the customers in an effective manner. It is necessary for the Telstra to think
about the customers. it is necessary to evolve the business because of the change in technology
and needs of customers. In Telstra, digital transformation helps in enabling the team to make the
changes for making and improving the customer's experience by using the effective methods.

Business 5
Difference between traditional business model and new business model
New business model included augmented analytics as it uses machine learning and artificial
intelligence for the effective change and developing the change in the business. Augmented data
management in Telstra helped in converting the metadata, which used for auditing, lineages, and
report for dynamic systems. It helps in leveraging the machine learning capabilities and artificial
intelligence helps in engines for making the enterprise information system, which includes the
data quality, mastering data management, integration of data and the DBMSs. It helps in
automating the various manual tasks of the Telstra and allows fewer skills of users for using the
more autonomous data (Hanelt, et al., 2015). Blockchain in Telstra impacted on the uses of
analytics as for integrating the cost of integrating blockchain into existing data and analytics
infrastructure may outweigh the benefits. Technology is a major source in Telstra for delivering
services to customers. The implication of the use of effective technology helps in building trust
in the customers and brings innovative ideas in the business. The services to the customers can
be delivered in new and effective ways, which attracts the customer. Telstra is a network
provider company and it is essential to satisfy the customers by providing an effective network to
people in their regions (Hanelt, et al., 2015). The elements in Telstra digitization include
improving the customer's experience, building it on a digital platform and deliver it is an
effective way. Telstra has set a new strategy for improving the customer's experiences for
simplifying the structure and cutting costs.

Business 6
Change of technology transformation, which affects the consumers and the business.
Digital technology transformation affects the businesses and their customers. It is essential for
the companies to adopt the updated technology for the satisfaction of the customers. It is
analyzed that the digital transformation includes the process of forming effective strategies and
planning for the change in the organization (Kane, et al., 2015). It positively affects the business
by increasing the market position and helps in the growth and development of the business. it
helps in empowering the employees with the help of new tools and methodologies for creating
data-driven strategies and innovation. It helps in linking the business in the global network.
Customers and competition are driving the transformation in the business, as it is necessary to
make the changes and implement the updated technology for meeting the needs of the customers.
The digital transformation creates several changes in the process ad these changes are managed
by the customer. The customer relations become better by using the digital transformation and
this technology improves the overall process and implements several technical applications. The
industries are changed by the transformation (Janowski, 2015). This greatly affects the overall
process of the industries as well as customers in the market. As per the changes occurred in the
process create many changes and activities in the organization and this increase the various
demands of the customers. The business model is also changed by using the digital
transformation process. The services need by the customer increase by implementing the digital
transformation. The customer becomes conscious by the transformation and it allows the
customers to get what they want. This process gives several opportunities to the organization and
it increases the expectations of the customer. This provides the flexible IT environment to the
organization and it personalized the various experiences of the customers. The process of the
transformation includes the multi-channel experience (Hildebrandt, et al., 2015). The digital
transformation is the best process and improves overall business models. The customers develop
the top priority. The customer experiences become better by using this digital transformation.

Business 7
Advantages achieved by IT services.
Technology has several uses and has many competitive advantages, which result in enhancing
the growth of the company Telstra. Technology has both a positive and negative impact. With
the help of technology, knowledge retention in the company has improved. In the competitive
world, enhanced technology helps in doing the work faster and saves time for the company
(Müller and Bostrom, 2014). The company has to recruit fewer employees as their major work
was done by the upgraded technology. In the world of innovation, technology is very essential.
Technology also helps in increasing the agility, efficiency and the speed of the work. The
communication in the company can also be done with the enhanced technology and automation
process worked in an effective way.
There is certain negativity also by using the technology as the certain psychological issues arises
in the company (Kane, et al., 2015). The people have to face the distractions, depressions and
many metal health causes due to the excessive use of technology. The physical health problems
also arise in the person such as neck strain, hearing loss, etc. The privacy and the security in the
technology can be hacked or tracked so there are lots of confidential matter. In the competitive
world where there are certain advantages of using technology in the company, there is also some
negative effect of these technologies (Kubina, et al., 2015).

Business 8
Conclusion
From the above report, it is evaluated that there are the certain benefits of using the technology in
the company Telstra as it helps in doing the work fast, easy accessing, saves the cost, saves the
time of the person, gives more productivity, etc. It is the telecommunication company where the
use of the voice calls; internet, mobiles, etc. are higher so with the help of the advanced
technology and the innovation in the company many growth and enhancement has been seen.
There are several uses of the technology which has clearly mentioned in this report. Earlier the
obsoleted technology model was used by the company but by the time the company has changed
the technology in the new business model which was delivering better services in the company.
Technology has helped the company in both the way positive and negative which has also
elaborated in this report. Due to the technology transformation not only the company has
changed by the demand of the customers has also increased and they want more new innovation.

Business 9
Appendix
Several trending technologies happen in the company. In the emerging world, technology is
changing very fast. So there the many technologies trends, which have to adopt by the company
so that proper growth, can be attained. Certain technology trends, which can also catalyze
further, are stated below:
Artificial Intelligence: human beings with some intelligence have done the work. They work on
machines such as computers or laptop and then run the business in an effective manner. In the
company Telstra, there are many things, which have to be recorded or store so with the help of
the artificial intelligence all the materials are recorded and self-correction is also made
(Dabbagh, et al., 2019). It is the technology which makes the work of the human easy and also
capable of enhancing the company.
Blockchain: This kind of technology is linked with the Cryptographic which grow the list of the
records in the block. This technology is basically the collection of data in the company. The link
in the company is maintained with each other through the help of this technology as it helps in
connecting with the other blocks (Wei, et al., 2014). These types of technology are not limited to
the bit coin. This technology is very transparent which securely transfers the ownership of the
units. The public key encryption is used to give more value to these units.
Source: atos.net

Business 10
Cloud Computing: This technology is also very trending which is generally adopted by every
company as it is used as the metaphor for the internet. Without the direct management of the
users, data is stored in the computer system (Jha and Topol, 2016). Without the help of the hard
drive of the computer, the data is accessed and stored in the company. The cost of the servers can
be saved by using this technology and the company can also enhance quickly.
Source: pcmag.com
Internet of Things: It is the technology with the sensor which is connected through the internet
and helps in communicating through the different devices and machines. With the help of this
sensor and device communication and talking is done (White, 2017). It is important in the
company to exchange the data, collecting the data and in accessing the things too. So there are
many technologies trends which help the company in accessing the work easily.

Business 11
References
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study. IEEE Access, 7, pp.19212-19221.
Hanelt, A., Piccinini, E., Gregory, R.W., Hildebrandt, B. and Kolbe, L.M., 2015, March. Digital
Transformation of Primarily Physical Industries-Exploring the Impact of Digital Trends on
Business Models of Automobile Manufacturers. In Wirtschaftsinformatik (pp. 1313-1327).
Henriette, E., Feki, M. and Boughzala, I., 2015. The shape of digital transformation: a systematic
literature review. MCIS 2015 Proceedings, pp.431-443.
Hildebrandt, B., Hanelt, A., Firk, S. and Kolbe, L., 2015. Entering the Digital Era–The Impact of
Digital Technology-related M&As on Business Model Innovations of Automobile OEMs.Kane
Janowski, T., 2015. Digital government evolution: From transformation to contextualization.
Jha, S. and Topol, E.J., 2016. Adapting to artificial intelligence: radiologists and pathologists as
information specialists. Jama, 316(22), pp.2353-2354.
Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D. and Buckley, N., 2015. Strategy, not
technology, drives digital transformation. MIT Sloan Management Review and Deloitte
Univeristy Press, 14(1-25).
Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D. and Buckley, N., 2015. Strategy, not
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Kubina, M., Varmus, M. and Kubinova, I., 2015. Use of big data for the competitive advantage
of the company. Procedia Economics and Finance, 26, pp.561-565.
Matt, C., Hess, T. and Benlian, A., 2015. Digital transformation strategies. Business &
Information Systems Engineering, 57(5), pp.339-343.

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