Business in the 21st Century: Analysis of Unilever's Response to External Changes

Business in the 21st
Century

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
About the organisation................................................................................................................3
How changes in the external environment impact on a business................................................4
The changes in the external environment over the last three years and the opportunities and
threats faced by the company......................................................................................................6
How Company responded to opportunities and threats..............................................................6
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9

INTRODUCTION
The nature of business environment is dynamic. It is necessary for a firm to know about
the changes in external market. It is important for a company to conduct analysis on regular basis
in order to formulate effective strategies (Boone, Kurtz and Berston, 2019). This report is based
on Unilever. The headquarters of the organisation are in UK. In the initial part of this report the
details of the business and its important elements are discussed. The external environment of the
business is analysed so that they are able to survive effectively in the market. There is evaluation
related to the changes and its impact on the firm since last three years. In the end the discussion
is related to the actions taken by company in order to deal with the changes.
MAIN BODY
About the organisation
Unilever is a British multinational organisation that deals in consumer goods. The
organisation was established in 1929 and has its operations around the world. There are around
155000 employees that work in the company. The company is known as largest producer of soap
in the world. The revenue earned by the company in 2020 was around €50.724 billion. The
company is leader in market (Unilever - Statistics & Facts, 2021).
The turnover figures of the organisation are shown with the graph.