Recent trends and growth opportunities of auto-mobile industries in UK marketplace

Business Proposal

Title: Recent trends and growth opportunities of auto-mobile industries in UK
marketplace.
Aim of investigation and related objectives
Research Aim
“To identify the current trends and growth opportunities for auto-mobile companies in UK
marketplace”. A case analysis on Land Rover.
Objectives
 To ascertain the market outlook and growth opportunities for automotive industry in UK.
 To determine the factors that disrupt the automotive manufacturing process.
 To identify areas where Land Rover needs to work to achieve growth opportunities.
 To develop strategies by which Land Rover can run its business as per current trends of
marketplace.
Rationale for choosing research topic
Development of technology and increase demand of fuel efficiency vehicles, has
completely transformed the business of automotive industry. Therefore, to ascertain how such
companies meet this demand, I have chosen the given topic. This would help me in enhancing
technical knowledge especially in auto-mobile sector.
Background to the research topic / Literature review
As the automotive market of UK is gradually shifting towards new service oriented
model, where companies more focus on customer experience. Therefore, these transitions in
respective market, provide opportunities to companies in enhancing its growth and success of
business. In this regard, to address given objectives, following sources are chosen -
https://www.santandercb.co.uk/insight-and-events/news/automotive-manufacturing-2019-
outlook
https://www.campaignlive.co.uk/article/technology-disrupting-automotive-industry-need-know/
1487109
https://www.autonews.com/article/20180528/OEM/180529809/jaguar-land-rover-thriving-under-
tata-so-far
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