Analyzing Relationship Between Cost per Click and Number of Clicks

Business

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
a. Analyzing relationship between the cost per click and number of clicks................................3
b. Assessing cost per click which Alison and Toby should use...................................................6
c. Calculating CPC if entrepreneurs use marketing company.....................................................8
d. Recommending the best actions for Board Game Boutique..................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In the current times, companies are placing emphasis on employing marketing tools and
techniques with the motive to entice both customer base as well as profitability. The present
report is based on the case scenario of A Board game boutique which known for delivering good
services. Business unit is providing customers with wide range of games option at affordable
prices. In this, report will provide deeper insight about the extent to which cost per click (CPC)
influences from numbers. Further, it will also assist entrepreneurs in relation to taking decision
with regard to including marketing company or not.
a. Analyzing relationship between the cost per click and number of clicks
Days Cost per click (in £) Number of clicks
1 0.75 181
2 0.30 101
3 1.00 247
4 0.75 214
5 0.50 167
6 0.20 59
7 0.35 137
8 0.55 142
9 0.95 240
10 0.20 67
11 0.85 263
12 0.50 123
13 0.45 134
14 0.50 147
15 0.65 198
16 0.30 74
17 0.70 189
18 1.00 287
19 0.65 205
20 0.25 91
21 0.90 262
22 1.00 294
23 0.95 247

24 0.15 45
25 0.90 231
26 0.75 227
27 0.40 132
28 0.60 185
29 0.35 104
30 0.80 206
Descriptive statistics
Particulars Cost per click (£) Number of clicks
Mean 0.606667 173.3
Standard Error 0.049523 12.95511
Median 0.625 183
Mode 0.75 247
Standard Deviation 0.271247 70.95805
Sample Variance 0.073575 5035.045
Kurtosis -1.26679 -1.01611
Skewness -0.06976 -0.12012
Range 0.85 249
Minimum 0.15 45
Maximum 1 294
Sum 18.2 5199
Count 30 30