Business Plan for FirstCry: Online Market for Kids

BUSINESS PLAN

EXECUTIVE SUMMARY
Business plan would cover planning , execution and the financial projections of the
FirstCry that is online market selling the kids materials from toys to clothes, everything related to
the kids at one place. Plan would be exploring market need identifying segments that would be
targeted for business. The market analysis will provide feasibility of plan evaluating the current
market players, competition and exploring USP for FirstCry. It will also evaluate the strengths
and weaknesses of plan and explore future opportunities and threats that could be faced by
business. business plan will also provide the roles and responsibilities. Financial projections are
also presented at end considering the different risks and contingencies related to the business.

TABLE OF CONTENTS
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION ..........................................................................................................................1
Business Model ...........................................................................................................................1
Market Segmentation ..................................................................................................................1
Core Value proposition ...............................................................................................................2
Industry and Market Analysis .....................................................................................................2
Competition Analysis ..................................................................................................................4
Marketing Mix ............................................................................................................................4
SWOT analysis ...........................................................................................................................5
Financial Plan ..............................................................................................................................6
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business Model
FirstCry is online shopping platform that would be providing all the things for new born
babies and small kids upto 5 years. The idea came from the evaluation that there is no such
online platform where the parents could everything for their child at doorstep. There are big
online markets but they are not concentrated over kids. People could not leave their child for
buying their things. This gave rise to idea and idea for FirstCry is developed. It will allow the
parents to shop diapers, clothes, bottles, toys, blankets, small beds and everything that is used by
them. The online shopping will allow them to search a large variety from their home and get it at
their doorsteps (Kusumaningrum and Hidayat, 2016). It will provide toys and clothes of all the
varieties ranging from low to high prices. It is founded by passionate entrepreneurs who see it as
an opportunity to create a separate buying platform for babies and kids relaxing their parents to
go out for shopping. The products will be available both online and offline modes.
FirstCry is an online platform where it would enable the customers from around the globe
to visit the site and buy the baby products and items. The business will also open offline stores in
big supermarkets after one year. This will make the baby products available at both the modes.
Market Segmentation
It is essential for the entrepreneurs to understand that markets are not homogeneous. The
products are related to specific customer group that makes it very important for the business to
define the market segment for targeting potential customers. The segmentation will allow the
FirtsCry to focus its attention over target customer group and using strategies and resources in
particular direction.
Segmentation for potential customers
Market Segmentation
Demographics It defines the characteristics of the people of particular age group,
gender, income, culture and others.
FirstCry would focus over newborn babies attracting the parents of all
age group. The products are for both boys and girls. People with
income group of 15000 and above are targeted. No specific
background is focused so people from any culture could buy.
Psychographic It breaks the customers on their values, perceptions and beliefs relating
to different things. It influences the consumer buying behaviour like
social status, lifestyle, opinions and the activities.
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