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Premium Store: Marketing Plan for a New Business Start Up

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Added on  2022-12-28

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This presentation discusses the marketing plan and target customer profile for Premium Store, a new business start up offering organic products. It also covers the challenges, competition, staffing requirements, and budget for the company.

Premium Store: Marketing Plan for a New Business Start Up

   Added on 2022-12-28

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Premium Store: Marketing Plan for a New Business Start Up_1
Table of Contents
INTRODUCTION................................................. 3
Marketing Plan and target customer profile.................... 3
CONCLUSION..................................................... 7
REFERENCES...................................................... 7
Premium Store: Marketing Plan for a New Business Start Up_2
INTRODUCTION
The study is about a new business start up with a product category of organic products.
Premium store is the company which is being launched.
The file discusses the services offered by the store company, the marketing plan for
the company, the challenges for a new start up, the competition existing in the market,
the staffing of roles and requirements of HR to recruit diligent people for the company.
The file lists a budget which gives the estimation of costs for the company.
Premium Store: Marketing Plan for a New Business Start Up_3
Business Introduction
Premium Store is a retail store offering organic products in the form of fruit bars,
vegetables, organic snacks, organic candies, organic freeze dried fruits, organic
cookies, organic pickles etc. The business is new in retail and has taken a segment
considering changing trends in people's life with people becoming more diet-conscious.
Premium Store: Marketing Plan for a New Business Start Up_4
Service offered
The services offered by Premium store are varied type of products in organic form
starting from vegetables produced through organic farming, canned organic products such
as pickles, jams, dried fruits, cookies etc.
The services also include organic beverages instead of regular refreshments, organic
fruit juices, organic energy drinks etc.
Premium Store: Marketing Plan for a New Business Start Up_5
Marketing Plan and target customer profile
Aim: To set an awareness campaign and increase revenue by 20%.
Objectives: To increase awareness about organic products in the market.
Target Market: Here is an STP analysis of the company:
Segmentation
It is basically subdividing customers in sub groups which have similar tastes and
characteristics.
The market segmentation is done on these four basis geographic, demographic,
psychographic and behavioral.
Demographic segmentation is based on factors like age, gender, income, location,
annual income, education.
Premium Store: Marketing Plan for a New Business Start Up_6

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