Business Academic Skills for Marketing Careers

This essay discusses the necessary business skills required for marketing careers, including communication and technology. It also explores how universities can teach these skills to undergraduate students.

Running head: BUSINESS ACADEMIC SKILLS
Business Academic Skills
Name of the Student
Name of the University
Author Note

1BUSINESS ACADEMIC SKILLS
Introduction
The following essay brings out the different business skills that would be required by the
employers when they will go on to hire the employees in the organizations. It is the
responsibility of the employees to build up some of the professional business skills that would
take them to the desired heights in the professional skills. In this essay the necessary skills for the
business communication will need to be identified in regards to marketing. The skills will be
given the proper justification indeed. The essay question will be answered and the implications
of the universities teaching the undergraduate students would be discussed as well.
Discussion
Topic sentence 1: Communication is a very important for the marketing careers
The importance of the communication to customers is a very important prospect in the
marketing career for the newcomers.1 The marketers need to communicate with thee customers
very fluently to understand and assess their needs and desires. The organizations should give
jobs to the people who are excellent in the professional communication. The marketers have to
communicate with the common public so they will need to communicate freely. They should tell
the customers about the value and benefits of the products that are being marketed.2 They should
always provide the customers with the best products in their repertoire. One very important thing
in this aspect is the verbal communication with the customers. The marketers should always be
able to communicate with the customers so they can provide them with positive feedback. They
should also be able to convince the customers to buy the products.3 The online communication
for the marketers should include the social media campaigns reaching the customers, TV
advertisements and many others. If a marketer is selling a mobile phone, he should explain to the
1 Armstrong, Gary, Philip Kotler, Michael Harker, and Ross Brennan. Marketing: an introduction. Pearson
Education, 2015.
2 Baker, Michael J. Marketing strategy and management. Palgrave Macmillan, 2014.
3 Belch, George E., Michael A. Belch, Gayle F. Kerr, and Irene Powell. Advertising: An integrated marketing
communication perspective. McGraw-Hill Education, 2014.

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customers about the specifications and advantages of the mobile so the customers should go for
it.
Topic sentence 2: Use of technology is a very important business skill required by the
employers.
The use of technology is a very essential skill in building a successful marketing career.
The recruiters always find some people who have a good deal of knowledge in implementing the
technological skills within their responsibilities. The companies always search for the tech savvy
people with good skills. The employees might have to implement the project management
software to analyze the market data and evaluate them properly. These things would have to
done perfectly to improve the condition of their organization in the market. They should arrange
for making the key campaigns in the market. They should be able judge the success of the social
media campaigns and thus they should be able to gain a better position.4 The complicated
systems would be analyzed by the marketers to know what strategies they might adopt to get the
best results.5 As for example it can be said when a retail company faces some issues in launching
new products, they should advertise their products through the social media and gain the
feedback from their loyal customers. This should make them understand the interest about the
product in those customers.
Topic Sentence 3: How can the universities teach the marketing communication systems to
the undergraduate students?
It is the responsibility of the top universities to teach their students of marketing about the
ways how they could learn about the communication systems related to marketing. The
universities can arrange for several seminars in which the students can deliver their speeches.
The students can also take part in the face to face communication with the customers through the
4 Luxton, Sandra, Mike Reid, and Felix Mavondo. "Integrated marketing communication capability and brand
performance." Journal of Advertising 44, no. 1 (2015): 37-46.
5 Parente, Donald, and Kirsten Strausbaugh-Hutchinson. Advertising campaign strategy: A guide to marketing
communication plans. Cengage Learning, 2014.

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social media platform like Facebook live programs. They should speak about the best reviews
about their products that would help them to understand the pros of that product. Thus they will
gain the experience of communicating with the customers proactively and convincing to their
best efforts to buy those products.6 This is the way the undergraduate students can learn the way
of communicating. The capacity of communicating with the customers will have to be displayed
in the seminars arranged in their universities. The digital communication with the customers
should be encouraged by using the professors in the universities. The marketing students will
have to be creative and be able to attract the minds of the customers through their words. Thus
they can reach the customers properly.
Topic sentence 4: In what ways the universities can teach the undergraduate students about
the technological skills?
The use of the technological skills is also a very significant aspect in the marketing of the
products. This is why the marketers stress on the usefulness of the implementation of the
technological skills. So, it is quite certain that the universities should start teaching the students
about the implementation of the technological skills.7 If the students get graduated without
having any knowledge on the digital analytics or using the digital tools, their studies are left
unfinished. The universities need to teach the students about the technological skills of analyzing
the market data.8 It is a very fundamental capacity for the students as well. All the data that is
collected should be analyzed through the different upgraded software systems and other
technological tools. The teachers in the universities should teach them about how they can use
the data to gain the best results within the industry. These are very basic things to be learnt. The
universities should teach them to analyze all the data and adopt a proper strategy to gain the
competitive advantage. The consumer behavior can also be assessed in this context with the
qualitative data.
6 Rice, Ronald E., and Charles K. Atkin, eds. Public communication campaigns. Sage, 2012
7 Baker, Michael J., and Michael Saren, eds. Marketing theory: a student text. Sage, 2016.
8 Fill, Chris, and Sarah Louise Turnbull. Marketing communications: brands, experiences and participation.
Pearson, 2016.

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Conclusion
The conclusion of this paper can be given by saying that the two most important skills in
the marketing industry have been provided and discussed here. The importance of those two
materials has been described along with the ways on how the entire process could be improved.
The ways in which the universities can guide the students to achieve these skills have been
highlighted as well. These strategies will help to improve the condition for the undergraduate
students of marketing.

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References
Armstrong, Gary, Philip Kotler, Michael Harker, and Ross Brennan. Marketing: an introduction.
Pearson Education, 2015.
Baker, Michael J. Marketing strategy and management. Palgrave Macmillan, 2014.
Baker, Michael J., and Michael Saren, eds. Marketing theory: a student text. Sage, 2016.
Belch, George E., Michael A. Belch, Gayle F. Kerr, and Irene Powell. Advertising: An integrated
marketing communication perspective. McGraw-Hill Education, 2014.
Fill, Chris, and Sarah Louise Turnbull. Marketing communications: brands, experiences and
participation. Pearson, 2016.
Luxton, Sandra, Mike Reid, and Felix Mavondo. "Integrated marketing communication
capability and brand performance." Journal of Advertising 44, no. 1 (2015): 37-46.
Parente, Donald, and Kirsten Strausbaugh-Hutchinson. Advertising campaign strategy: A guide
to marketing communication plans. Cengage Learning, 2014.
Rice, Ronald E., and Charles K. Atkin, eds. Public communication campaigns. Sage, 2012.