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IMAT5211 -Business Acquisition | Assignment

13 Pages3764 Words227 Views
   

De Montfort University

   

E Commerce Systems (IMAT5211)

   

Added on  2020-03-02

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The paper examines the business and technical issues faced by Asif the founder of Flash Mobz mobile retailer in acquiring of PhoneRus outlet. The paper further examines the process of transition of the company from the conventional method to the new technological method known as e-commerce.

IMAT5211 -Business Acquisition | Assignment

   

De Montfort University

   

E Commerce Systems (IMAT5211)

   Added on 2020-03-02

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Running head: BUSINESS ACQUISITION AND E-COMMERCE1Business Acquisition and E-CommerceStudent’s Name:Institution Affiliation:
IMAT5211 -Business Acquisition | Assignment_1
BUSINESS ACQUISITION AND E-COMMERCE 2IntroductionBusiness acquisition is the process adopting another company to build strength or weakness of acquiring another company. There are different advantage of business acquisition which includes the building of technologies that are present in other companies, increase of economies of scale and many others. Many businesses tend to thrive after going through acquisition since they are able to consolidate all the powers, resources, and customers. In today’sbusiness world, there are improved business operations that have gone through tremendous technological change such using online platforms to reach the targeted customers. The move aided by the high rate use of the internet from the individual to business arena. The online business operation is also known as electronic commerce. The paper therefore examines the business and technical issues faced by Asif the founder of FlashMobz mobile retailer in acquiring of PhoneRus outlet. The paper further examines the process of transition of the company from the conventional method to the new technological method known as e-commerce.Every business tends to face challenges when transforming from one type of business to another or transferring from one country to another (Cirjevskis, 2017). The principal business challenges that FlashMobz faced in an acquisition of the PhneRus are numerous and include the following; communication challenges that resulted from the employee's differences. When Asif bought the PhoneRus, the employees were never laid down and, therefore bringing together the staffs to work together with the teams at the FlashMobz was not an easy task as there were different business cultural behavior. Inadequate information among the employees created distrust among the employees hence leading to lower engagement (Coate, 2013). Therefore, to overcome this, it was essential to keep all employees from both the business with constant information to build and regaining the loss of transparency and trust. The second challenge was
IMAT5211 -Business Acquisition | Assignment_2
BUSINESS ACQUISITION AND E-COMMERCE 3the retention of employees. Many at times when company comes together or merge best employees tend to resign or leave as a result of the negative attitude felt by the employees. It wasa tough decision for Asif to identify and decide on who stays and who goes since those that were skilled and best in their work were not willing to go away unlike those that were not performing very well. The situation was dilemmatic since Asif was likely to lose all the employees. The staffs’ negative attitudes that developed as a result of uncertainty of the leadership, future, job security, negative perceptions of the leadership style (Le et al., 2014). The acquisition of the PhoneRus by Asif brought different organizational changes that led to stress anxiety and conflict of roles by the staffs. Meaning, Asif had to work proactively to maintain and regain the trust of the best employees from phones. Asif faced the organizational cultural differences as the employees from the phones had entire different organizational culture as they were not ready to replace the culture to conform with the FlashMobz’s. Therefore was very important to carry out the culture survey to understand the similarities and differences between the two corporate cultures. The third business challenge that Asif met was inadequate of supply incurred by customers from the products supplied by PhoneRus as the employee's performance had reduced during the acquisition process.The electronic commerce is all about business; therefore, an efficient usage is called for to achieve the business goals (Guzzo et al., 2016). The principal business issues resulting from transformations include change of the marketing strategy, improvement of the marketing and competition, the cost incurred and the measure of the success. The technical issues that FlashMobz is like to face when is transforming to the e-commerce include the change of the technology, security issues, transactions changes and marketplace set up. The company will meet a dramatic shift in technology as it is transforming from the traditional commerce is
IMAT5211 -Business Acquisition | Assignment_3
BUSINESS ACQUISITION AND E-COMMERCE 4characterizable by the face-face involvement of customers and seller at all stages of the transaction (Boateng, 2016). The company, therefore, will have to acquire new technological equipment such as the desktop, internet providers and set up the social network platforms to enable the success of the traditional method of operation to the new internet usage business. The business suffered challenges of poor customer care as many customers’ issues went unnoticed during the first few days. The problem caused by a large number of messages that are streaming in the company’s website due to a large number of internet subscribers. When customer’s issues go without reply by the company, they tend to get bored and feel unappreciated that might result from a shift of customer’s attention.Asif overcomes the organizational cultural difference through creating a transition period to enable the migration of the existing PhoneRus practices to the FlashMobz practices. During this time, there was excellent communication from Asif highlighting every staff's concern, questions and assuring them of the support that they would need. During that stage, Asif sets a date that all the old structures will cease to operate and when the time that the newly introduced mechanism will take off then communicated to the staff (McCourt, Low, & Tappin, 2017). The second stage is ensuring an excellent training to the acquired teams so that they conform to the practices and protocol of the new organization. It is advisable to offer training to the old staffs onthe changes that are about to occur. For example the accounting officer making the required changes like in the financial reports and the information technology officer, gaining more training on the new technical ideas brought in. The technical challenges that faced FlashMobz in transiting into e-commerce are the problem of addressing the internal transitional changes that required Asif to make several implementation processes such as proper internal planning and education of the existing staffs. The company has to offer delivery services.
IMAT5211 -Business Acquisition | Assignment_4

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