logo

Business Activities of Coca Cola Amatil | Report

12 Pages3113 Words160 Views
   

Added on  2019-11-20

Business Activities of Coca Cola Amatil | Report

   Added on 2019-11-20

ShareRelated Documents
Running head: Management Management
Business Activities of Coca Cola Amatil | Report_1
Management Executive summary The report presents a brief overview of the business activities of Coca Cola Amatil. Itexplains that how the company is expanding its business operation day by day. It explains thecore values, competencies, culture, mission and vision of the company. It tells that how thecompany makes a corporate image in the global competitive market. 2
Business Activities of Coca Cola Amatil | Report_2
Management Table of ContentsIntroduction.................................................................................................................................................4Mission........................................................................................................................................................4Objectives....................................................................................................................................................4Corporate strategies....................................................................................................................................5Two criticism of the Coca Cola Amatil.........................................................................................................6SWOT analysis.............................................................................................................................................7PESTLE analysis............................................................................................................................................8Association culture and leadership style.....................................................................................................9Conclusion.................................................................................................................................................10References.................................................................................................................................................113
Business Activities of Coca Cola Amatil | Report_3
Management Introduction The report talks about the business operation of Coca Cola Amatil Company. It explainsthat how the company is maintaining the best brand in soft drinks and beverage products acrossthe world. It describes the core values, mission, vision and corporate strategies of the company.The report also describes the leadership style and organizational culture of the company. Itexplains that how the company overcomes on its competitors in the market. Coca Cola is one of the biggest brand and product around the world. It is an independentand self-governing company which is dealing in a variety of beverage and soft drinks. Itsheadquarter is located in Australia and the company also operates its business in South Korea,Papua New Guinea, New Zealand, Indonesia, Samoa, and Fiji. It is the primary manufacturer andproducer of Coca Cola products which mainly focuses on the Asia specific countries. Thebusiness of the company is based on snacks foods and alcoholic beverages. It is listed on theAustralian securities exchange in 1972. Alison Watkins is the CEO and managing director of thecompany and David Gonski is the board chairman of the company (Bailey & Peetz, 2015). Mission The mission of the company is to revive and refresh the world in body, mind, and spirit. To inspire and encourage the brands, moments, brands of the company. To build and develop good values of the company (Maharaj & Reddy, 2013). Objectives The main objective of the company is to introduce and create a variety of beveragebrands which satisfy the consumer’s needs, wants and desires. The company wants to develop aneffective and strong network of the suppliers and customers to enhance and encourage theirvalues. The other objective of the company is to gain high success and growth with achieving theorganizational goals and objectives. It also wants to maximize the profit with maintaining thelong term sustainability in the market. The company’s core competencies consist a distributionsystem, administrative control, and strong brand. The core competencies refer to the specific setof knowledge, skills, and experience which are a need in the organization in order to achieve4
Business Activities of Coca Cola Amatil | Report_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Organizational Culture of the Coca Cola Amatil Company
|13
|3444
|224

Strategic Management in Coca Cola Amatil Corporation
|12
|3176
|91

Report On Organizational Structure Coca Cola
|13
|3368
|40

Strategic Development within Coca Cola Amatil
|9
|2886
|426

Marketing Plan for Coca-Cola Amatil: Objectives, SWOT Analysis, and Strategies
|16
|847
|226

Financial Analysis of Coca Cola: Background, Mission, Core Competencies, Factors Affecting Performance, Ratio Analysis, Share Valuation
|13
|3015
|450