Business Administration Assignment | Research

Running head: BUSINESS ADMINISTRATION
BUSINESS ADMINISTRATION
Name of the student
Name of the university
Author note

BUSINESS ADMINISTRATION
1
Table of Contents
Introduction......................................................................................................................................2
Marketing.........................................................................................................................................2
Finance.............................................................................................................................................2
Production........................................................................................................................................3
HR activities....................................................................................................................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

BUSINESS ADMINISTRATION
2
Introduction
Business activities, strategies and functions play an integral role in delivering sustenance
to a business enterprise while competing with the existing firms or entering a new market. In this
connection, the research will assess the different functions that are initiated by businesses and the
benefits that are gathered by the same.
Marketing
Marketing activities play an intrinsic role in empowering the sales volume through
extensive commercialization of the propositions and positioning the same to the desirable target
market. Sleep, Lam and Hulland (2018) reflected in a research by stating that efficient
positioning of the offerings in the markets enable an organization in attracting the attention of the
potential customers while improving the rate of sales. In this connection, Unilever took the
initiative of diversifying the marketing campaigns with the purpose of widening their scope of
making market expansions. The diversified marketing campaigns of the organization enabled the
venture in targeting a variety of audience while positioning differentiated propositions (Melton,
Damron and Vernon 2017). Therefore, the effective marketing operations of the concerned
organization enabled the business in gaining a competitive edge over the existing players in the
market.
Finance
Financial planning is an important activity that is considered by the businesses with the
purpose of analyzing and evaluating the different resources and capabilities of the same. Heo et
al. (2018) stated that effective resource planning enables an organization in planning and
executing the strategies at ease while ensuring the uninterrupted functioning of the business