Analysis of Micro and Macro Environment in Mobile Phone Manufacturing Business

BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Insights of Micro environment in which manufacturing of mobile phone business run &
operate.......................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment considers both internal as well as external factors which directly
affects productivity & performance of organisations. It consist elements such as competitors,
government activities, laws&policies, market trends, economic trends and so on this factors
directly impacts on business operations and activities. It is crucial for organisation to analyse to
identify and analyse micro environmental factors in order make effective strategies and improve
business performance (Vercellone and et. al., 2015). The company which is considered for this
current report is Bullitt-group Ltd. The company deals in manufacturing , marketing & selling,
designing of electronic devices such as mobile phones. Bullitt-group was founder in year 2009
and situated in Berkshire, united kingdom. In present report, different models and techniques is
going to use in order to analyse external & internal factors. The models such as SWOT analysis.
PESTLE analysis, Porters five forces will be followed to identify the impact of macro
environmental factors on organisation. Later, it covers the reasons about why companies audit
their internal & external business environment.
MAIN BODY
Background of the Organization:
Bullitt-group is most renowned company in UK that deals in developing ,manufacturing
and designing of electronic products such as mobile phones. The company offering quality
products in market at affordable price. The customer base of company is high as it operates in
more than 75 countries at national as well as international level. Bullitt-group offers CAT mobile
phones to its customers in order to satisfy and fulfilling their needs. The organisation aims to
provide excellent services to customer at low price in order to build positive brand image at
market. Bullitt-group have skilled workforce that helps in maintaining quality and productivity
(Mazzarol, 2015).
Internal environment consist of members, factors, culture and events inside the
organisation that affects and encourage decision as well as behaviour of humans of companies.
Herein, the members are owners, subordinates, shareholders, directors and many more. The
vision and mission of organisations influence the internal environment as it describes the current
and future position of company. In addition to this, organization structure, culture, policies,
physical resources such as machineries, technology , equipments also affect the environment of

business internally. In context to Bullitt-group Ltd, the company culture and atmosphere is
positive that encourage employees to work with full zeal and helps company to attain goals on
time.
External environment consist of those factors that is out of control and outside the
company such as political system, economy, technology, society and so on. Also, this factors
impacts the activities of businesses. External environment is of et types that is micro
environment and macro environment. Those factors which impact directly to the operations and
performance of company is refer as micro environment. Whereas the factors on which there is
no control of company is termed as micro environment. In this, the company exist in market due
to its capability and brand image. With reference to Bullitt-group Ltd., the company is affected
by external factors but maintains its market by offering good services and unique products to
customers. In addition to this, the company uses advanced technology that assist in building
customer base high. Also, company follows all legal policies in order to effectively operate their
functions (Yang and Ng, 2015).
Micro Economic models & concepts
Micro economic is the study of individual behaviour as well as firms also in order to
make decisions about the allocation of resources and practices. Along with this, it is a branch
social science and economics that affect human actions (Liébana-Cabanillas and et. al.,, 2018). In
addition to this, it identifies how an individual make productive & effective decisions and why
the value of goods is different. The various theories of micro economics is mentioned below:
Theories & models of microeconomics:
production Theory: it is refer to a process of converting raw materials into outputs or it
is the analysis of how production takes place. It includes shipping, manufacturing, packaging and
so on . This theory identifies how much good to be produced and the requirement of raw
material, labour, capital used in production process. With reference to Bullitt-group Ltd, the
manager follows production theory in order to know the consumption level of raw materials,
capital and labour.
Utility Theory: It means the degree of satisfaction an individual feels when consuming a
product or service. This theory believes in individual needs & preferences. This theory helps
organisation in identifying the behaviour of people about how they consume and ranked their
products. In addition to this, this theory examines the choices and behaviour of an individual