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Business Analysis : Assignment

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Added on  2021-06-15

Business Analysis : Assignment

   Added on 2021-06-15

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Running head: BUSINESS ANALYSISBusiness AnalysisName of the Student:Name of the University:Author Note:
Business Analysis :  Assignment_1
BUSINESS ANALYSIS1Executive SummaryThe paper aims to deal with the company Mars as the recipient of Bronze Effie awards 2017.The key areas of focus would be to on internal and external environmental analysis of Mars,identifying the threats and opportunities intricately associated with the production process.The paper will then provide with feasible recommendations in response to the key problemareas and present them in an informative manner. In this way this way the entire marketscenario of the company would be identified.
Business Analysis :  Assignment_2
BUSINESS ANALYSIS2Introduction Snickers Hungerithm, from the parent company Marshas won the bronze Effie awardin Australia which has gained huge popularity especially after its famous advertisingcampaign Hungerithm. The Australians have brought the concept of snickers chocolate bar asa potent solution for hunger, as the advertisement explicitly makes it clear. What hasaccounted for Snickers’ popularity in Australia is the well-reputed act surrounded with thechocolate bar helpful for reducing stress and hunger. Snickers media campaign of hungerithmhas witnessed a massive 1740% proliferation of social traffic accompanied by a 67% increaseof the sales rate proving them one of the best advertisements (Hudson et al 2015). Thehungerithm is responsible for assessing the prevalent mood of the internet which helps in theadjustment of its price. In a nutshell if the prediction of mood verges on the contemptuousside, the price would tend to get cheaper. Hungerithm is responsible for fathoming around14,000 social posts in a single day. What makes Snickers a breakthrough company is the factthat it has already started planning strategies to introduce the feature outside Commonwealth.Their advertisement campaign have been held responsible for adequately conveying the ideathat hunger can have a huge impact on a person’s mood. The performance of Snickers havebeen exceptional with their media campaigns and tag lines that have promoted to their sales.In its operation Snickers have adopte to technology and innovation that have achievedimprovement in cacao yields and establishment of 17 cocoa development centers (Brennan,Nguyen and Parker 2017). In its operation it has also strove to eradicate Greenhouse Gasemissions and sustainable packaging. As a result of their operations and advertisingstrategies, the sales rate of Snickers have increased by 15.9% gaining entry to 58-58 newmarkets.Swot analysis
Business Analysis :  Assignment_3

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