Business Analysis of the International Airline Group Company

Added on - 21 Apr 2020

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RUNNING HEAD: Business analysis of the international airline group company1Name of the student-Topic - Business analysis of the international airline group companyUniversity name-
Business analysis of the international airline group company2Table of ContentsIntroduction.........................................................................................................................3Overview of the international Airlines Group business.......................................................3Competitive environment of the international Airlines Group business............................3Assessment of it IS maturity and discussion of emerging ICT.............................................3Potential opportunity for the international Airlines Group business..................................3Methods to overcome resistance to change.......................................................................3Conclusion............................................................................................................................3References...........................................................................................................................4
Business analysis of the international airline group company3IntroductionThis report has shown how business organization by using innovative and creativetechnologies in business increases the overall competitive advantage in organization. In thisreport, the international airline group company has been taken into consideration to showcasehow company by using innovative technologies and information communication system createcore competency in their value chain activities.Present description of company.The international Airlines Group is a Spanish multinational airlines holding company andhaving headquartered in London. It is evaluated that currently stock price of company isIAG(LON)634.71 GBX-35.29 (-5.27%) that is 22% higher than its last five years data.Company has earned total revenue of EUR 22.5 billion and had profit of €1,952 million in 2016which reflects very high improvement in its business functioning. There are total 63,387 who areproviding services to organization (The international airline company, 2016).Overview of the international Airlines Group businessIt is evaluated that company has been providing airlines services on domestic and internationallevel. It is considered that company has been creating core competency in its value chainactivities by adopting cyber computing enterprises resources planning. It is evaluated thatcompany has established effective information communication technologies in its value chainactivities which assists in taking orders and delivery of goods and services to its clients with lesstime and low cost (Chua, 2015).Competitive environment of the international Airlines Group businessThe international Airlines Group business has tough competition with other rivals such as Qatar,Jet airways, Easy go and other international airline organizations. Qatar airline has covered 24%airlines market share and 10% is covered by Easy go company and rest of the market is coveredby other airlines companies on domestic and international level. Qatar airline has created corecompetency in providing product differentiation strategy. It has been giving high class servicesto all of its clients at very affordable price as compared to other rivals in market in its
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