Business Analytics: Strategies and Implementation

This presentation provides an overview of business analytics and explores various strategies and implementation techniques. It covers topics such as differentiation, positioning, value proposition, branding, pricing, place, promotion, and more. The presentation also includes a case study on Domino's. References are provided for further reading.

Business Analytics

Table of Content
 Introduction
 Differentiation As Well As Positioning Strategies
 Value Preposition
 Branding Attributes As Well As Strategies
 Pricing Strategies
 Place
 Promotion
 Conclusion
 References

Introduction
Business analysis refers to a set of tasks, techniques as well as
knowledge which is required for identifying business requirements
(Basu and Basu, 2016). This report is based on analysis of business and
chosen organization for this report is Domino’s. Enterprise is founded
in the year 1960 by James Monaghan, Tome Monaghan, and Dominick
DiVarti.

Differentiation As Well As Positioning Strategies
Differentiation strategies refers to activities or plans which are formulated
by an organization for the purpose of differentiating its products or services
from the competitors. It provides advantage to the company over its
competitors.
Positioning can be described as a concept of associating as well as
developing a position in the mind of customers in relevance to brand image,
products as well as services (Liang and Liu, 2018).

Value Preposition
Value preposition indicates value
which is promised by an enterprise to
be delivered to its customers. It can be
represented as a statement of business
and marketing of company that is
utilised for summarizes how products
and services of business aligns with
requirements of its customers.

Branding Attributes As Well As Strategies
Branding attributes and brand strategies portrays characteristic of a
brand. It signifies basic nature of a company. It comprises of features
that highlights physical as well as personality aspects of an
organization.
Brand personality as well as innovation: brand personality refers to
act of a company in context to offering as well as image of brand with
the motive of occupying a distinctive place in a mind of customers.

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Innovation: It refers to an idea
that is to be transformed in a
practical reality. In a corporate
world, innovation indicates
improvisation and application of
new techniques in products,
procedure as well as business
concept.

Pricing Strategies
Pricing strategies considers
segments of customers which are
targeted by a company, their ability
of paying, conditions of market,
actions of competitors, trade
margins as well as input costs.

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Product mix strategies: Domino’s has adopted product mix pricing
strategy. This strategy signifies that collection of pricing for products
or services.
Price adjustment strategies: It signifies strategies that are formulated
by an organization in context to adjustments of basic price in account
to difference in situations as well as customers (Singh, Ranjan and
Mittal, 2018).

Place
Place evaluates procedure that is implemented in an enterprise for
moving product to the customers of business. It involves evaluation of
intermediaries that are, distributors, wholesalers as well as retailers.
While considering value delivery network of Domino’s, it is noted that
firm adopted vertically integrated system of supply.

Promotion
Promotional strategies pinpoints strategies which are formulated for the
purpose of creating awareness among customers for the products and
services which are offered by an entity.
 Advertising
 Sales promotion
 Personal selling
 Public relations
 Digital and social media

Conclusion
From the presentation, it can be concluded that business analytics
refers to determining solutions in context to problems of an enterprise.
Marketing mix enables company to formulate effective strategies for
attracting customers.

References
 Basu, A. and Basu, S., 2016. A User's Guide to Business Analytics. CRC
Press.
 Liang, T. P. and Liu, Y. H., 2018. Research landscape of business
intelligence and big data analytics: A bibliometrics study. Expert Systems
with Applications. 111. pp.2-10.
 McCarthy, R. V., and et.al., 2019. Applying Predictive Analytics (pp. 89-
121). Cham: Springer International Publishing.

Thank You!!