Business Analysis | Netflix

Running head: MANAGEMENT
Business Analysis
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MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Brief overview of Netflix...........................................................................................................3
SWOT Analysis of Netflix.........................................................................................................4
Strategic Goals of Netflix...........................................................................................................5
Conclusion and Recommendations............................................................................................6
References and Bibliography.....................................................................................................7

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Introduction
The business strategies of the modern day world has undergone a huge change
because of the change in the business structures and the increasing interest of the business
houses to conduct different kinds of research and innovation activities in order to gain a large
market share. A marketing plan can thus be said to be a strategic roadmap that are undertaken
by the management of the business organizations in order to plan, organize,
execute/implement and keep an eye on the marketing activities and strategy over a certain
period of time (Dhote & Chaitanya, 2019). Marketing plans of an organization can include a
single or a multiple number of marketing based business strategies for the different kinds of
the teams involved in the marketing process. However, a common factor is that all the
different teams work in a different manner to achieve the same common goal. The following
report is based on the identification of the marketing plan and marketing strategies of one of
the World’s largest entertainment company, Netflix.
Brief overview of Netflix
Netflix is an American OTT platform (Over the Top) that provides media services
through videos and series through the means of internet (netflix.com, 2020). The company
which is headquartered in Las Gatos, California provides entertainment to the customers
through the Video on Demand platform (netflix.com, 2020). The company has a worldwide
presence with some few exceptions. The company has been able to gain the largest market in
OTT platform because of its huge investment in the entertainment media through which the
company was able to produce and launch more than 126 different original series or films in
the year 2016 (netflix.com, 2020). With 169 million paid users of the company and an annual
revenue of more than US$20 billion, the company is surely heading towards a successful as
well as sustainable future (netflix.com, 2020).