This article provides a business analysis of Alo Yoga, including its products, pricing strategy, value proposition, and pain points. The company offers sports apparel and accessories for both men and women, with a focus on designer products. Its pricing strategy is more premium, and its value proposition is centered around comfort and uniqueness. The article also compares Alo Yoga to other sportswear brands such as Nike, Adidas, Li Ning, Maia Active, and Particle Fever.