Business Analysis of Alo Yoga

Running head: BUSINESS ANALYSIS OF ALO YOGA
BUSINESS ANALYSIS OF ALO YOGA
Name of the Student
Name of the University
Author note

BUSINESS ANALYSIS OF ALO YOGA1
Answer 1
Lulumelon
The company offers sports apparel to both men and women. In line with the
sportswear, the company also offers hoodies, sweatshirts, jackets and coats. The company
also has bags, bottles and yoga blocks.
Nike
The main products that Nike sells are athletic footwear, apparel, equipment’s and
accessories like bags, bottles, bands, socks, hats and many such other items.
Adidas
The company mainly sells shoes. The other products that the company sells is
apparels, socks, slippers, caps, footballs, bottles for men, women and kids.
Li Ning
The main offering of the company is badminton rackets, sports apparel, sport shoes
and bags.
Maia Active
This company only offers sportswear to the females. The main product of the
company is the sports apparel that includes leggings, t-shirts and innerwear.
Particle Fever
The company offers designer sportswear for men and women.

BUSINESS ANALYSIS OF ALO YOGA2
Answer 2
Lulumelon
The company has adopted a more premium policy and strategy of pricing for the
superior products that it has.
Nike
The company follows premium-pricing strategy and has high prices for the products
that it offers to the consumers. This pricing strategy establishes that the products offered by
the company are of superior quality.
Adidas
Adidas uses competitive pricing strategy keeping in mind the competitors, However
for the products that are latest and have a unique design are priced using the skimming
strategy.
Li Ning
Li Ning keeping in mind the competition offers a more competitive pricing policy to
gain more customers.
Maia Active
The company has adopted a penetration pricing policy for the products.
Particle Fever
. The company offers a pricing strategy that is for all the consumers. It is a much more
competitive pricing policy that the company offers.