Business Analysis of Bell Canada Enterprise Inc. | Report

Running head: ECONOMICS
Economics
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Author’s Note

ECONOMICS
1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................3
Non-Market Environment......................................................................................................3
Integrated Strategy.................................................................................................................6
Conclusion..................................................................................................................................7
Reference....................................................................................................................................8

ECONOMICS
2
Introduction
The main purpose of the assessment is to analyse the business of BCE Inc which is
engaged in telecommunication services in the market. BCE Inc is a publicly traded
telecommunication company and the headquarters of the company is situated in Canada. The
full form of the company is Bell Canada Enterprise Inc which provides wireless
telecommunication solutions for the customers. The company was created by an act of
parliament for promoting telecommunication facilities in the country. The company since
then has diversified the operations of the business and entered into television market as well
providing wireless solutions to the customers (BELL CANADA'S CHALLENGES. 2020). The
company was once recognised as leaders in the telecommunication market but excessive
competitive forces in the market has affected the ability of the company to conduct day to day
operations so that appropriate revenue is generated by the business.
Figure 1: (Number of Subscribers of BCE Inc)
Source: (BELL CANADA'S CHALLENGES. 2020)