Essay on Business Analysis of Burberry

Burberry is a British luxury fashion house, was founded by Thomas Burburry in 1856, a former draper's apprentice, he opened his store in Basingstoke, Hampshire. Thomas Burberry origionally focused on the development of otdoor attire, then they move into the high fashion market developing a fabric called Gabardine which is completely breathable and waterproof, and exclusively made for the brand.