Business Analysis of Coca-Cola Company

Business Analysis of Coca-cola
Company

Cover Content
 Introduction
 Current Market Position
 Pestle analysis of Coca-Cola
 Conclusion
 References

Introduction
Macro environment is a situation that influences the entire economy instead
of affecting a affecting a particular sector or region. In more simplified
term., it involves the associated trends in GDP, monitory and fiscal policies,
investment, rise in price and spending etc. Macro environment influences
the performance of the firm in a greater extent. PESTLE analysis, is a
concept which is used by the firms to analyses the environment in which
they arc working or preparing to introduce a new service. Present
presentation is based on Coca-Cola which is manufactured by The Coca-
Cola an America based company, situated in Atlanta, Georgia. This PPT
involves the PESTLE analysis of Coca-Cola by which the firm will be able
to identify several external factors like Political, Economic, Social,
Technological, Environmental and Legal factors