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Case Business Analysis Of Blockbusters And Netflix

   

Added on  2020-05-16

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Running head: BUSINESS ANALYSIS OF NETFLIX AND BLOCKBUSTERBusiness analysis of Netflix and BlockbusterName of the student:Name of the university:Author note:

1BUSINESS ANALYSIS OF NETFLIX AND BLOCKBUSTERTable of Contents1.Introduction:22. Institutional Background:32.1. The background of Blockbuster LLC:32.2. A brief journey of the Netflix:43. How Netflix beat Blockbuster:53.1. New technology by Netflix:53.2 Retail outlets versus operating online:63.3. Pricing strategy and Netflix innovations:74. Will Netflix remain the dominate provider of online video streaming:94.1 Netflix stumbles: The demise of Qwikster:94.2 Netflix rebuilds: The rise of original content:104.3. The future of Netflix:105. Conclusion:116. References:12

2BUSINESS ANALYSIS OF NETFLIX AND BLOCKBUSTER1.Introduction: In the present day corporate rat race, finding leisure has become a herculean task. The onlyretrieve from the cut- throat corporate world for the individuals has become the littleentertainment that the virtue of television can provide to the individuals. It has to be understoodthat the past couple of decades has brought forward a wave of digital revolution, and the conceptof movie rental services has been a revolutionary change in the lives of the tech savvygenerations. It has to be understood that the lack of time is one of the most important factassociated with the steady rise of the movie rental companies. On a more elaborative note, it hasto be understood, the movie rental services provide the viewers with the opportunity to chooseany of the movies they want to watch in the comfort of their homes and along with that themovie rental services also allows the customers to pay the bare minimal for a few hours ofuninterrupted entertainment (Phillips 2015). Along with that, it has to be mentioned that with the very recent addition of the differenttelevision series has definitely helped in the rise of the movie rental services. And in the periodof the rise of these services, the corporate entity that enjoyed the most spectacular andnoteworthy journey to the pinnacle of success has to be Netflix; a very common name thatalmost all age groups among the present day generations are familiar with. However, in journeyto its success Netflix had to encounter competition from many alike services, and BlockbusterLLC can be considered one such competitor (Walker et al. 2017). This assignment will attemptto analysis the rise of Netflix as the market dominator in the entertainment industry and itsjourney comparing it to that of Blockbuster LLC.

3BUSINESS ANALYSIS OF NETFLIX AND BLOCKBUSTER2. Institutional Background:2.1. The background of Blockbuster LLC: Blockbuster LLC can be considered as one of pioneers of the home movie and video gameproviders on rent, and it was initially established by the name of Blockbuster entertainment,Inc.in the America in the mid 1980s when the concept of video renting was gaining slow but steadypace of popularity in the western hemisphere. Especially in America, the concept of video andmovie renting services had gained rapid popularity as a form of easy and cost effective mode ofin house entertainment, and soon this concept was a raging trend in the young generation. Theinternational popularity tat Blockbuster managed to gain was in through the 1990s and thecompany reached its performance and productive peak in the year of 2004, characterized bythem employing close to 85000 employees worldwide. The main attractive feature launched bythis company that had worked as the unique selling point for the company had been the pay perview system launched by them in the early 2000s, that had grown into a market frenzy very soon;providing blockbuster LLC with the competitive advantage for quite a few years(Blockbuster.com. 2018). The peak in its success had been by the able hands of John Antioco, who managed theoperation and business process activities for the company from the late 1990s through the firstdecade of 2000s. Along this period blockbuster managed to open more than 9000 stores acrossUnited States and managed to either acquire or partner with many film companies Andproduction houses to offer the customers with exclusive access. The concept of subscriptionmembership, which a raging trend in the rental entertainment industry in the present age has beenpioneered by Blockbuster as well, however along the late 2000s, the entry of its most notorious

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