Business Analysis of Morrisons Assignment

Added on - 03 Dec 2019

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BUSINESS DECISIONMAKING
Table of ContentsIntroduction......................................................................................................................................1TASK 1............................................................................................................................................11.1 Plan for collection of primary and secondary data................................................................11.2 Survey methodology and sampling frame for research.........................................................21.3 Questionnaire on people attitude and consumer behaviour towards discounting retailing inLondon.......................................................................................................................................2TASK 2............................................................................................................................................42.1 Calculation of mean, median and mode................................................................................4Table 1: Calculation of Mean, median and mode..........................................................42.2 Conclusions for WM Morrison’s on the basis of mean, median and mode..........................62.3 Measures of dispersion..........................................................................................................62.4 Use of quartile, percentile and correlation coefficient in business context...........................8TASK 3............................................................................................................................................93.1 Sales graph of Morion's and its competitors.........................................................................93.2 Trend line of Morrison’s and its competitors sells..............................................................113.4 Formal business report on Morrison’s................................................................................12TASK 4..........................................................................................................................................124.1 Uses of information processing tools..................................................................................124.2 Project plan with critical path.............................................................................................134.3 Project evaluation techniques..............................................................................................13
IntroductionMorrison is a giant organization that operates in the retail industry. Basically, it sellsgrocery items but due to price competition it earns a very low margin in its business. This mainaim of preparing this report is to help reader in understanding research techniques and statisticaltools that are used for this purpose. This report creates a broad understanding about sources ofdata and various sampling techniques that are used for conducting a research. Further, this reportprovides a detail description about the uses of statistical tools like Mean, median, mode, quartileand percentile. Finally in this report detailed information is given about application of projectelevation techniques and PERT as well as CPM.TASK 11.1 Plan for collection of primary and secondary dataThere are two sources of data collection namely primary and secondary data. Firms useboth source of data but according to their requirements. Further, these sources are explained indetail.1.Primary data-It is a data that is new in nature and is not published in books, journals andnewspapers. However firms get already prepared data from various sources but it is betterto collect primary data because business conditions are changing rapidly. On the basis ofsecondary data firms can get an overview of only old sceneries. So due to difference inpast and present business situation management cannot takes its business decisions on thebasis of past data (Chen andWard, 2000). In order to identify changes in consumerbehaviour and attitude of people primary data is collected. For this purposequestionnaires are distributed among forty people. These questionnaires contain closeended questions in order to ensure that accurate data is collected from the respondents.2.Secondary data-Secondary data is a data that is already prepared and published bysomeone in newspapers, journals and books. Before collecting primary data it is better tocollect secondary data because latter source of data give adequate information about pastscenario. On the basis of past data and current scenarios firm can prepare perfectquestionnaire for research purpose (Day, 2005).Data will be collected from different borough of London and sample units will be selected fromdifferent areas of same city. First of all secondary data will be collected and after data primary1
data collection will be commenced. In this way entire research will be conducted in propermanner.1.2 Survey methodology and sampling frame for researchIn order to create a deep understanding about consumer behaviour and attitude of peoplesurvey will be conducted. In survey sample of forty people is taken. In survey questionnaire willbe distributed among these respondents. In order to avoid errors in data collection person whowill collect entire data will give proper guidance to the respondents. This will helps in preventrespondents from filling wrong answers in their questionnaires. For selecting appropriate samplethere are lot of sampling techniques like simple random sampling and stratified random samplingetc (Black, 2006). Researchers select any particular technique according to their data collectionrequirements. For example firms wants to know about changing eating habits of the people thenit will use stratified sampling technique because eating habits are affected by people incomelevel, education level, social factors etc. so by collecting data from particular group researchercan not arrive at right conclusion. By using this method of sampling, researcher will divide entirepopulation in several parts and then collects data from these sub groups (Cohen and et. al. 2013.Morrison’s can use this technique for research purpose in order to identify consumer behaviourand attitude of the people that belong to different social and economic class.1.3 Questionnaire on people attitude and consumer behaviour towards discounting retailing inLondonThe questionnaire for survey is as follows.NameAgeGenderProfessionMarital statusAre you an employed person?Yes ( )No ( )Do you purchase food products from WM Morrison’s?Yes ( )No ( )2
Why do you prefer to purchase products from Morrison’s store?Discount ( )Better quality ( )Located near your home ( )Value for money ( )How often you visit Morrison’s store?Daily ( )Weekly ( )Monthly ( )According to requirements ( )How much shopping you do on purchase of edible items?Less than 20 ( )20-70 ( )70- 100 ( )More then 100 ( )Please rate the service level of Morrison’s stores?Strongly satisfied ( )Satisfied ( )Somewhat satisfied ( )Dissatisfied ( )Highly dissatisfied ( )Do you visit stores other than Morrison’s for buying food discount items?Yes ( )No ( )Which store other than WM Morrison’s you visit to buy grocery items?LIDL Ltd ( )JS Sainsburry ( )ALDI ( )Whose service do you find the best in terms of discounting food retail stores?JS Sainsburry ( )ALDI ( )3
WM Morrison’s ( )LIDL ( )Please rate that satisfaction level of providing information by WM Morrison?Strongly satisfied ( )Satisfied ( )Somewhat satisfied ( )Dissatisfied ( )Highly dissatisfied ( )Do you want to give any valuable suggestion for improving services at WM Morrison?Yes ( )No ( )TASK 22.1 Calculation of mean, median and modeTable1: Calculation of Mean, median and modeYearWM MorrisonsJS Sainsbury’sLIDL LtdALDI20091452818911164.5200420101541019964167.9201420111647921102183.2276820121766322294202.7389120131811623303212.25200Mean16439.221114.8186.13175.4Median1647921102183.22768Mode0000Interpretation1.Mean-Mean here indicates average sales that every company makes during 2009 to2013. According to the results mean of JS Sainsburry is much higher than its competitorsduring 2009 to 2013. This indicates that during the aforementioned time period, it makesaverage sales of 21114.8 most of the year between specific time periods.4
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