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Business strategy Analysis PDF

   

Added on  2021-06-17

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Running head: BUSINESS ANALYSIS STRATEGYManagement CommunicationName of the StudentName of the UniversityAuthor Note
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BUSINESS ANALYSIS STRATEGY1Introduction:The Qantas disputes are carrying on since a long time span. The study will discussabout one of such dispute on Twitter that has created a lot of problem to the industry. Thestudy will also discuss about the recommendations that the organization can follow for abetter social media presence and prevent such issues in future. History:The main reason for the issue was a miscommunicationover the Qantas Twitter case.Qantas had launched an online contest for getting enough customer attention. They launchedthis contest over Twitter as a form of social media channel. However, the contest came out asa failure after the link got hacked and negative comments were posted by the customers. Suchnegative feedback ruined the image for the brand and their services. Moreover the companythemselves failed to properly communicate while replying to the tweets. Affect:The company faced a huge problem regarding the miscommunication and failure in theplan that they tried to attract the customers with. The brand image was highly damaged andthe company lost its market image. a.The future action that the company might take to prevent such measures are :The company should try resolve the issue by using few important measures that will helpthem to communicate with the customers and clear the issue that has damaged theirreputation in the market. They should interact in a friendly manner with the target audienceand the communication approach should be highlighting the issue and its clarification. Thiswill help the organization to build an effective and trust worthy relation with the customers.Thus helping the company to regain their lost image in the market. They can also introduce
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BUSINESS ANALYSIS STRATEGY2discounts and offers to the customers to attract them and once again regain their position inthe market. b.Identification of three important factors to consider while using social media.The factor that the company must consider while using internet and other social media arethey should make sure they are using a trustworthy source that has very chance to gethacked. The company must have an IT special team that will take care of the ethicalhacking and cybercrimes that might take place in the organization. It is very commonnowadays to hack or get connected to foreign devices with the help of technology andthenuse their confidential data and misuse them. The company should make sure thatfromnext time they must use reliable sources and person while using any such accountsin social media. Every individual should consider these factors while using the internet ashacking has become a common part the regular life thus it should be take care that thesources of internet uses are trustworthy. Factors that has to be considered while using social media:Too much dependency on social media can be really risky for any organization. Anyorganizations that are using social media to improve their fame and reputation in the marketare highly risky as sometimes these sites give fake news and information that cannot berelied. They should consider that while they are using the social media for advertisement theyshould also make sure that the information’s are relevant and worth trusting. Many times fakeinformation’s can create a lot of negative impact for the company’s name in the market. Thiscan be really harmful and dangerous for the company. Instead Qantas must focus on usingsocial media as means of getting constructive feedback to improve their relationship withtheir customers. The communication approach must be aimed at solving issues instead ofdegrading them further.
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