Business Analysis of Starbucks Corporation : Report

Added on - 21 Jul 2020

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Business Analysis
EXECUTIVE SUMMARYStarbucks is the American coffee organisation which have large number of stores in the65 countries. The organisation is adopting the marketing development strategies where they aretrying to open their more store. The report includes the different issues faced by the companysuch as financial crises, high prices etc. the report also includes the gap between their strategiesand goal, with that it also includes VRIO analysis which help to identify the capacity of theorganisation to attain their aim and objective
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1Assignment 2...................................................................................................................................1Key issues faced by the Starbucks Corporation.....................................................................1Current strategic approach of the organisation.......................................................................2Strategies which are available and suitable for the organisation............................................3Starbucks Corporation VRIO Analysis which help to find the capacity of the organisation inorder to attain their objective..................................................................................................4Gap between the current organisation's strategies and their achievable goal and expectation...5Recommendation as per their capacity and strategic plans so that they can success theirbusiness...................................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONStarbucks corporation is the American coffee organisation and coffee house chain. Thecompany was founded in 1971 by Seattle. They have 23768 store in all over the world, they arealso represented as the “Second Wave Coffee”. They have differentiated themselves from theother coffee sore on the basis of quality, customer experience and taste. They have been popularfor the darkly roasted coffee. They have targeted the quality coffee drinkers and home madecoffee drinkers. They serve hot and cold drinks such as micro-ground coffee, whole bean coffeesuch as espresso, caffe, latte etc. Since 1992 they have been listed in the public listedorganisation on the National Association of Security Dealers Automates Quotations which havetrading name that is SBUX and their headquarter is located at the USA, US, Seattle andWashington.Assignment 2Key issues faced by the Starbucks CorporationThe biggest problem which the organisation is facing is the financial crises in the globaleconomy which force them to stop and close their many stores in the Australia as well as in allover the world. Another issues they are facing are their challengers and competitors. The keyfactor fir any company is customer, there are many other store of coffee which are able to satisfycustomer. Their key competitors in the UK are McDonald's, Dunkin Donuts and Nestle, in theUK are Costa coffee and Caffe Nero (Camillus and Mohan, 2017). The other issue they arefacing is their products and services prices. They charge higher prices as compare to the othercoffee shops, the reason behind high prices are they are purchasing high quality raw materialfrom the suppliers and their prices are high. Therefore, the competitors are gaining competitiveadvantage on the basis of prices (Carrolland Richter, 2016).Other than that they are also not adequate in their marketing strategy while doingadvertisement. This is becoming hindrance in their opportunity of business growth. They aremaking their brand image by promoting their coffee that is cup by cup with the clients. Theadvertisement ends when the customers drink the coffee, this promotion strategy does not highlyinfluence to the customers and it decreases the chances to attract the target market. The biggestproblem they are facing are they do not have intermediates for distributing their products, theydo not give their products and services to the supermarket to sell them. They key reason behind1
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