Business Analytics And privacy Essay 2022

RUNNING HEAD: BUSINESS ANALYTICS AND PRIVACY 0
Business Analytics
and Privacy
STUDENT’S DETAILS-
2020

BUSINESS ANALYTICS AND PRIVACY 1
Abstract
Business analytics is important for the contemporary organizations and improves the
overall functioning of the company. The purpose of the essay is to examine the implication of the
data privacy on the organization’s business analytics activities. The research is conducted from
the academic sources which makes the information reliable. The results are helpful in drawing
concerns towards the data privacy and its importance in the business analytics.

BUSINESS ANALYTICS AND PRIVACY 2
Introduction
Business analytics is regarded as the data driven planning of the business and the
significant ways by which the firms can identify the data through the statistical analysis to make
data-driven decisions (Hofmann & Klinkenberg, 2016). There increasing privacy concerns
for the big data into the business which has led to data privacy threats. Here, the essay will
determine the concept of business analytics and data privacy and the ways both are related. Also,
the implications of the privacy related issues according to SWOT for the organizations and the
implication of data privacy onto my social role as a customer.
Background
Business analytics (BA) is defined as the data-driven tool which can make the
methodology as sound decision making and can majorly impact the functioning of the
organization. This has a wide application and usages which can affect its usage. This has a huge
importance into the business as this data driven approach can lead to the profitability of the
company (Appelbaum, Kogan, Vasarhelyi, & Yan, 2017). This can better facilitate in the
gaining of the understanding of the available primary and secondary data which can be used for
the increase in the operational efficiency. This is also helpful in the competitive advantage of the
companies through the digital flow of information. Also, it enables in combining all types of data
for making improvements into the business decisions as this converts the data into the valuable
formats.
Data privacy is another important term which is used in association with the business
analytics. This refers to that branch of information security which is associated with the proper
handling of the data which can affect the consent, notice and regulatory obligations. This
determines the ways data can be shared and managed with the third party (Jain,
Gyanchandani, & Khare, 2016). This is regarded as the important assets of the company
which facilitates the importance of sharing of data. Also, privacy is treated as an important asset
of the company which aims to make the securing of right of the customer. Moreover, the
business accounts for transparency in which it defines the ways by which the information can be
shared and managed accordingly through following the privacy rights, policies and abiding the