logo

BUS1BAN Business Analytics Report

12 Pages1539 Words287 Views
   

La Trobe University

   

Business Analytics (BUS1BAN)

   

Added on  2020-03-23

BUS1BAN Business Analytics Report

   

La Trobe University

   

Business Analytics (BUS1BAN)

   Added on 2020-03-23

ShareRelated Documents
Running Header: BUSINESS ANALYTICS 1BUSINESS ANALYTICSStudent's name:Institution:Professor's name:Course Code:
BUS1BAN Business Analytics Report_1
Business analytics 21.IntroductionThe following research aims to take an insight into the Smartphone demands at La TrobeUniversity. The research is driven by the high competition among Smartphone supplierswho offer a wide variety of Smartphone in the market (Cecere et al., 2015). The researchtargeted students at La Trobe University who are enrolled into BUS1BAN. Aquestionnaire was developed to capture the data for analysis. The questionnaire containedboth open ended and close ended questions. After the development of the questionnaires,students were asked to answer to an online survey. From the data collected from thesurvey, a random sample of 100 participants was selected. The sample, selected throughexcel functions is aimed to represent the whole population and ensure that the analysis isefficient and effective (Candes & Wakin, 2008).2.Data Analysis Section A: Basic Analysis1. Proportions of male and femaleFrom the data selected number of males was 54 while the number of females was 46. Thus, the proportion of males in the sample was 0.54 while the proportion of females in the data was 0.46.2. Average monthly bill Table 1: Average Bills and Earnings
BUS1BAN Business Analytics Report_2
Business analytics 3From table 1, it is observed that monthly average bill of males was $62.78. On the other hand, the average monthly bill of females was $71.78. 3. Average monthly earningFrom table 1, it is observed that the monthly average earnings of males are 1,234.70 dollars while the average monthly earnings of female students are 1,114.21 dollars. To determine the relationship between two variables, a correlation analysis was carried out (Cohen et al., 2013). Table 2: Correlation analysisFrom table 2, it can be seen that earnings and money spent have a relationship. Though the relationship is positive, it is weak since its correlation is 0.35 (Podobnik & Stanley, 2008).4. Market shareFigure 1: Male market share
BUS1BAN Business Analytics Report_3
Business analytics 465%4%15%17%AppleLGOther smartphoneSamsungFigure 1 shows that Apple is the leading Smartphone with a market share of 65% with Samsung having 16% and other Smartphone with 16%. On the other hand, LG has the least market share with 4%.Figure 2: Female market share80%2%2%15%AppleLGOther smartphoneSamsung
BUS1BAN Business Analytics Report_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Mobile Phone Choice and Factors Influencing It: A Study on La Trobe University Students
|18
|1219
|112

BUS1BAN Business Analytics
|16
|2389
|167

Insight into Market Share and Usage of Mobile Phones by Students at La Trobe University
|11
|1774
|178

Insight into Market Share and Usage of Mobile Phones by Students at La Trobe University
|6
|1038
|471

BUS1BAN, Business Analytics Assignment
|19
|1711
|97

Smartphone Usage Among College Students
|11
|2245
|357