Using Business Analytics to Develop Strategies for Gymology: A Role-Play Presentation

Presentation script for
role play

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Role-play................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In order to compete in today’s intensely competitive business industry, it is very
important for businesses to establish healthy and friendly relationships with all the stakeholders
involved in the business. By establishing healthy relationships with all the stakeholders,
businesses increase their chances to succeed in a disruptive environment and come up with
strategies that help increase he revenue and clientele of the business. This report will highlight
the ways in which business analytics can be used to effectively develop strategies to help
Gymology, a newly opened gym oriented fitness company by focusing on building client
friendly relationships and finding network opportunities for the open EXPO initiative which
might benefit the company (Tuzunkan, 2018).
MAIN BODY
Role-play
The following role-play has been initiated between me, James Brett and Sally McDonald
regarding the wide variety of research which has been conducted in this report.
Me: I have identified various opportunities for networking the business of Gymology some of
which I will tell you all in detail. The first being Doherty gym which is a very peaceful and
serene fitness organization and can help the company achieve partners for charity and open expo
social work. The other being orange theory fitness which is a very technologically advanced gym
which has a cutting edge CRM system which the company can benefit from learning and
integrating. The company also has a great networking chance with anytime fitness which will
increase the public image of the company as the brand is very popular on social media and
rubbing arms off such a company in an open expo can benefit from boosted sales. City club
health and fitness centre is also a great company to network with and the e-mails for potential
collaborations have already been sent (Kenyon, 2020).
Sally: What are the potential industry barriers regarding business relationships?