Business Analytics Project Management: Location Based Analytics and Artificial Intelligence

Business Analytics Project
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Operational project......................................................................................................................3
Discovery project........................................................................................................................5
Reflection....................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Project management is being defined as the system which assists the company in
implementing a project for attaining a specific objective. It is very necessary for companies to
effectively implement the project management steps in order to complete the working efficiency
and attaining the objective of the project. The current study is based on Wendy, which is a fast
food chain selling ice cream, shake, breakfast, hot dog and other things. In addition to this the
major project which will be focused in the report is location based analytics which will assist
Wendy in finding the best way for the new site. Along with this another project which will be
used within the current report is the use of AI that is artificial intelligence within the
transformation of business. The current report will outline the scope of the project and the
various leadership styles being used along with the project management methodology for
completion of the project in better than effective manner.
Operational project
Scope of project
Currently the company is dealing in selling fast food like ice creams, shakes, breakfast,
hot dogs and many other different aspects. The scope of the project involves using software in
order to segment the population based on the different demographic information (Armenia and
et.al., 2019). This demographic information includes age, income and many other related aspects.
The current project is based on using this software in order to evaluate and gather demographic
data and information for customising the menu at different locations. This is very necessary
because there are different people living in different areas and in case the menu will not be
decided on the basis of location then it can provide negative impact over the working of the
company.
Leadership style
Within the completion of any project it is very necessary that appropriate leadership style
is being used by the company and the manager. This is crucial because the leadership style assist
in guiding the employees that how they have to work efficiently and effectively (Shaqour, 2022).
In the case of Wendy’s location based analytic project the use of transformation leadership is
being implemented. The reason underlying this fact is that transformational leadership includes