Business Analytics Case Study: Wimpy Restaurant

Business Analytics

Table of Contents
Introduction......................................................................................................................................3
Background of case study.......................................................................................................3
Respondents of the questionnaire...........................................................................................4
Descriptive stats......................................................................................................................4
Recommendations................................................................................................................12
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

Introduction
The term business analytics refers to skills, practices and technologies for continuous
investigation and exploration of past experience of business performance. The given approach
guides business firm to gain insights into productive workings in the future and derive business
planning (Bayrak, 2021). The provided project that is presented in report format will highlight a
case study of Restaurants: Wimpy Restaurant. In the provided document better terms are being
defined on the basis of which coordinated efforts can be produced that direct better evaluation of
operational working at the case study firm (Acito and Khatri, 2019).
Background of case study
The case study company i.e., Wimpy Grills was founded in Bloomington, Indiana by
Edward Gold in 1934. The respective firm has strong basis of working as a consumer company
since its incorporation. The company has operated through several regions within the
international business market and defined a productive basis of workings through its effective
management and leadership strategies. However, highly competitive markets and regular
changes in behaviour of consumers have a greater impact on the productivity of the business
firm. As a result, managers of the business firm have dedicated resources when operating supply
chain management operations of the business firm (Carillo and et. al., 2019). With respect to
providing a decent position to brand image of the chosen company managers of the corporate
firm have to ensure providing of proper quality of products and attract customers by their
exceptional services. Therefore, there is a need for extracting quantitative data analysis on the
basis of which effective decision-making can be implemented. This can be done through the
interpretation of data and deriving better standards on the basis of which strategies of the
business firm are being formulated. It will guide better understandings of the business
environment and will derive better basis on the basis of which business can survive competitive
working of the business firm (Junior, Oliveira and Yanaze, 2019). The managers at chosen firm
looks for empathy, tolerance, and the capacity to respond promptly when interacting with
customers when recruiting and training firm staff. This appears to be a chance to promote and
improve corporate structure, as well as teach employees and teachers how to follow their own
etiquette and coping mechanisms in difficult situations.

Respondents of the questionnaire
The respondents selected for the questionnaire includes the customer base of Wimpy
Restaurant. The rationales for the selection of customers as potential respondent for the
questionnaire is to extract reliable information and related data needed to resolve issues and
challenges faced by the respective company. The customers for chosen restaurant firm are
considered under external stakeholders of the business firm. These are the most important
stakeholder for the business firm and relative business strategies and production standards are
based on such stakeholders (Krishnamoorthi and Mathew, 2018).
People are classified into psychographic segments based on their activities, interests, and
opinions, personality, socioeconomic status, and lifestyle. It contributes to marketing efforts by
revealing the characteristics of individuals most likely to acquire items or services, allowing
marketers to better tailor product features and message to their target consumers. Unlike
demographic segmentation, which classifies individuals based on criteria like as age, gender,
income, and marital status, psychographic data allows us to gain a better understanding of the
reasons behind purchasers' decisions by learning why they make them (Marjanovic,
2021). Quantitative research is utilised to collect psychographic data, which is then used to
produce segments. Survey research is by far the easiest approach to accomplish this. As the
majority of the globe now has access to the Internet, with a significant trend toward mobile
Internet usage, online surveys are becoming a more significant instrument to collect consumer
insights. Implementing online panels speeds up and improves the accuracy of data gathering, and
ensuring that question wording clearly addresses the key information needed for psychographic
segmentation is critical to the process' success (Min and Lea, 2021).
Table 1; Descriptive stats
Recoded Children 12-17 Years
Frequency Percent
None 1203 83.0
One 174 12.0
Two or More 73 5.0
Total 1450 100.0