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Business and Business Environment - LEGO

   

Added on  2020-10-22

17 Pages5467 Words231 Views
Business and businessenvironment

TABLE OF CONTENTSINTRODUCTION.......................................................................................................................3TASK 1 .......................................................................................................................................3P1 Different types, purpose and legal structure of organisation........................................3P2. Explaining the size and scope of a range of different types of organizations. ...........5TASK 2........................................................................................................................................6P3. Analyzing the relationship between different business functions and exploring the waythey are link to organizational objectives...........................................................................6P4. Identification of positive and negative effect of macro environmental factor onbusiness..............................................................................................................................9TASK 4......................................................................................................................................11P5. Conducting the internal as well as external analysis of an organization in order toidentify strength and weaknesses. ...................................................................................11P6. Analysing the way strength and weakness interrelate with external macroenvironmental variables. .................................................................................................13CONCLUSION .........................................................................................................................15REFERENCES..........................................................................................................................17

INTRODUCTIONBusiness environment can be defined as sum of total internal as well as external factorswhich directly effects the business. Changes in both internal and external factors have directinfluence on business operations. It also has effect on the business plans, policies andstrategies. Developing the understanding about the business environment is very muchessential in order to identify those factors which can effect business. Market analysis is thetechnique which can be adopted by manager in an organisation for determining the factors asit will assist them in development of an appropriate plan for providing an appropriate responseto changes which is taking place internally or externally. Study of business environment isalso very much essential in context of identifying strength, weakness, opportunities andthreats. The different external factors which can affect the business are political, economic,social, technological, legal and environmental.The report has focus on identifying the different types of organisation ad purpose ofthe same. Study will emphasize on analysing the relationship between different organisationalfunctions and the way they are related to business objectives or structures in context of lego. Itis basically a privately owned organisation based in Denmark. The positive and negativeeffect of changes in external environmental factors will be highlighted in the report.TASK 1 P1 Different types, purpose and legal structure of organisationThere are mainly three types of organization such as private sector, public andvoluntary sector organization which may be sole proprietorship, Partnership and corporation.A sole proprietorship is the type of organization which is owned by only one person.Partnership is an association of 2 or more than 2 people as a partner. (Chaskin and Greenberg,2015). A corporation is an organization of group of people that is authorized to act as a singleentity & recognize as such in law. LEGO: LEGO is a private sector company which produce Lego brand toys.Headquarter of this company is in Billund, Denmark and founded by Ole Krik Christiansen on10 August 1932 (Andersen and Ross, 2016).Bank of England: Bank of England is the central bank of UK. It was established on27 July 1694 in order to act as the English Governor Bankers for the Government of the UK.This public organization was wholly owned by Treasury Solicitor. It charges 0.75% as bank

rate. Headquarter of this organization is in the city of London on Thread needle street (Allen,2019).UNICEF: This fund and voluntary organization was created on 11 December 1946 bythe United nations general assembly. In 1950, this fund was extended to identify and addressthe mandatory and long term needs of women and children in developing countries(Šadauskas, 2018).Basis LegoBank of England UNICEFTypePrivatePublicVoluntary or fundPurposeThe Lego group is aDanishtoymanufacturer privatecompany. The mainpurpose of this privatesector company is todevelop & inspirechildren to thinkcreatively and inventthe future of play.This bank becamepublic organization in1998. The mainpurpose and objectiveof this publicorganization is tofinancial andmonetary stability inorder to meet thegovernment's inflationtarget.It is a United nationschildren's emergencyfund whose main aimis to providehealthcare andemergency food tomothers and childrenand also protect theirrights.Legal structureThis company consistof an executiveleadership team whichis made up of 12members and a boardof director. They havethe responsibility toset their company'sstrategy.It has the court ofdirector which consistof 5 executivemembers. The boardis responsible forsettingtheorganization's strategyand also for taking thedecisions. This emergency fundis governed by anexecutive board whichconsist 36 members.These members arebeing elected to termsof 3 years by theUnited nation's social& economic council.

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