SWOT Analysis and PESTLE Analysis of Virgin Group : Report
Added on 2020-07-23
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BUSINESS AND BUSINESSENVIRONMENT1
Table of ContentsINTRODUCTION......................................................................................................................3TYPE OF ORGANIZATION....................................................................................................3GROWTH OF INTERNATION BUSINESS ENVIRONMENT..............................................4VISION AND MISSION OF VIRGIN GROUP.......................................................................4ORGANIZATIONAL STRUCTURE OF VIRGIN GROUP....................................................5SWOT ANALYSIS OF VIRGIN GROUP................................................................................7PESTLE ANALYSIS OF VIRGIN GROUP.............................................................................9CONCLUSION........................................................................................................................12REFERENCES.........................................................................................................................122
INTRODUCTION:A group of people who have come together for a specific purpose forms anorganization. It is a formal structure which highlights the role and responsibilities of theindividual working in it. Finance, marketing, human resource and operations are four majorbusiness activities in the organization. The internal structure of the organization isrepresented with the help of organization chart. It tells how the different departments withinthe organization are linked to each other and the role expectations of the employee.Depending on the type of the organization, the organization structure of the organizationchanges.P1: Types of Organization:There are four type of business organization. a)Sole traders: It is a business in which there is no separation between the business andthe owner. The owner is responsible for all the legal transactions. The decision ismade by a single person so it is quick and there is regular interaction between thecustomer and the owner. Since you must arrange for the finance yourself therefore theliability is not limited. It is the simplest way to do business in UK. You must getregistered with HM Revenue and Customs. All the recordshave to be maintained andthe sole trader has to file the tax papers. b)Partnership: It is an agreement in which two or more parties come together for startinga business of common interest. The parties are the partners who can be a individual orother business organization. In UK there is limited partnership. In this one of thepartners contributed the maximum amount so it has the right of withdrawing thatamount during his lifetime. He has the maximum part in the management. c)Companies: A company has its individual identity which is different from theindividual owners. It has its own legal identity and seal. In company there is limitedliability. Owners areliable for the amount they have contributed. There are four typesof companies in UK1)Public limited companies2)Private Companies who are limited by guarantee3)Private companies who are limited by shares. 4)Non-profit companies who donot have share capital.3
d)Franchising: It is giving your own creative idea to other company with your licence.The other person the product but by using your name. The person must give someinitial money for obtaining the licence of franchise. The franchisor is the people whohave sold the licence of selling the product. The franchisor gets a percentage from ofselling the product. With the help of this you can spread your business to every cornerof the world. P2: Growth of International Business EnvironmentInternational Business is when the company expand its boundaries i.e. it startscarrying its business across different countries.This can be done in for of FDI, export importtrade, franchisee and contract by management. Because of international business there ismore innovationand creativity with respect of business. There are some factors that lead tothe growth of international business as discussed below:1.Expansion of technology: With the advancement of technology the boundaries inbetween the countries has been removed. You can exchange your ideas, thoughts andproduct sting at home. Telephones, internet, transport etc. has provided a medium toincrease the business activities. 2.Liberalization and globalization: The restriction on the international boundaries hasbeen removed. The paper work for starting a business in the other country has beendecreased favouring the flow of business activities.3.International Financial Markets and Institutions: Support from the financial markethas helped the common man to enter the business world. Exchange of currencydoesnot take time as a result the delays in transfer have been removed.There istransparency in the system. 4.International culture: We are now open to live in diverse culture. This has allowed thepeople to come and settle in different parts of the world and start their own businessorganizations. This report put forward the vision, mission, organizational structure, strategies, PESTLEanalysis and SWOT analysis of Virgin group. A multinational company Virgin group has itsorigin in London, United Kingdom. It was started by Richard Branson in the year 1970 andnow it has spread in different parts of UK, Canada, Australia and USA. In 21 century is oneof the well-known brands of Britain. It has different product like travel, financial service,mobile, retail, music and cosmetic (Azar, Schmalz, and Tecu, 2017).4
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