Impact of Business Environmental Factors on Performance: A Case Study of Unilever

This presentation explores the impact of business environmental factors on the performance of Unilever, a multinational organization. It discusses different types of organizations, their purposes, and the size and scope of different firms. The conclusion highlights the strategies developed by management to reduce the negative impact of the business environment.

Business and Business
Environment

Table of Contents
Introduction
Types of organisation and its purpose
Size and scope of different type of firms
Conclusion
References

INTRODUCTION
Current business environment is very dynamic in their nature so that
each one company has their own aim and mission to run all
enterprises activities in a appropriate manner. In order to achieve
goals and objectives in limited period of time, management of the
firm has develop strategies. By this they are analyse macro and
micro working environment and it impact on organisation
performance as well as productivity. In this report select Unilever in
order to know the impact of business environmental factor on their
performance.

Different kind of organisation and its
purposes
In present market, several type of business has run with different aims
so that each one firm has develop strategies in order to achieve goals
in given time frame.
Private sector organisation: Private ownership of firm that can not
regulated by government body has called private sector firm. They
are work for profits not for social cause and fully responsible for all
losses. In this sector four kind of business has run which may detail
below:

Cont...
Sole proprietors: Sole proprietorship enterprises has run by single person
in order to achieve profits that help them to survive their life in an
appropriate manner. They take decision with our considers others
opinion which is related to completing work appropriately resulted
owner are fully responsible for entire losses as well as profits
Partnership business: Two and more maximum fifty people work
together in order to achieve common goals and objective in limited
period of time its called partnership firm.

Cont...
SMEs: In this organisation, there are managing director with chief
executive officer and other line manager.
Large multinational: Firm those are operate their work into more then
one country has become multinational organisation. They have
matrix structure of enterprise.

Cont...
Public sector organisation: Government of the country has take
control on public sector firm in order to provide quality of goods
and services by consumers. They are responsible for profits as well
as losses.
Voluntary organisation: Voluntary organisation has run in order to
provide all necessary requirement to people those who are not able
to complete their physical needs in a appropriate manner.

Size and scope of different types of
firms
In present market scenario, several type of business has run and each
one have their own role, responsibilities, size, scope in order to
achieve goals in limited period of time. There are some organisation
with their scope as well as size are explain as follows:
Public Sector: The public sector firm regulated by government so that
they are directly responsible for each one decision and full fill all
losses if needed.

Cont...
Private limited companies: Private organisation has operate their
enterprise in order to gain profitability, sustainability and high market
position
Notional: Firm which are run their business activities at national level and
produce product and services according to one country citizen needs
and wants. They are total focus on local market environment.

Cont...
Multinational: It is a organisation which are control and owned goods
and services in more then one nation rather then home country. For
example, export import, investment in foreign countries, buying and
selling licenses in other nation etc.
International: Those company that are operate their working activities
into another of more then four nation has called international firms.
Unilever has came under this division, they are run their enterprise
into 140 nation worldwide.

Cont...
Transnational: Produce product and services according to different nation
citizen needs and wants. For example, coca cola, walmart, BBC etc.
These are make their working rule and regulation according to
environment of nation where they are operate business.
Global: One standard product and organisation has sell same goods in
different type countries.

Cont...
Public Limited companies: Companies has offer their share equity at
market to all people in order to gather finance at lower rate. By this,
they are make liabilities toward their shareholders value and provide
divided to them on time to time basis but they are not liable to do the
same.
NGO and non-profit organisation: The scope of this kind of organisation
is very large because in United Kingdom each one institutes has
contribute certain amount of profits into charitable enterprise in order
to contribute profits in development of whole society

CONCLUSION
Form the above report it is concluded that business environment
has create positive as well as negative effect on organisation
performance, by which, management of the company has
develop strategies in order to reduce its negative impact.
Clannish firm has conducting research to know the clients
needs and wants accordingly they are produce goods as well
as services in order to full fill consumers demand in an
effective ways.

REFERENCES
Bryman, A. and Bell, E., 2015. Business research methods. Oxford
University Press, USA.
Christopher, M. and Holweg, M., 2011. “Supply Chain 2.0”: managing
supply chains in the era of turbulence. International Journal of
Physical Distribution & Logistics Management. 41(1). pp.63-82.
Cross, F. B. and Miller, R. L., 2011. The Legal Environment of
Business: Text and Cases: Ethical, Regulatory, Global, and
Corporate Issues. Cengage Learning.