PESTLE Analysis of UK Clothing Retail Industry - Primark

PESTLE ANALYSIS OF UK
CLOTHING RETAIL INDUSTRY
Primark

Macro environmental
factors
 Political
 Economic
 Social
 Technological
 Environmental
 Legal

Positive and negative impact of
Political factors
Positive
 free trade agreements has increased
profitability
Negative
 terrorist attack in London in 2017
declined sales.
 Brexit issue affected overall operations

Positive and negative impact of
Economic factors
Positive
 UK is still regarded as a fashion hub which will
boost its operations.
 Primark has not raised its overall pricing structure
which has helped it to attain an edge over
competitors.
Negative
 inflation due to fall of pound on account of Britain’s
exit from EU has decreased demand for clothing.
 presence of decreased wage growth has made the
consumers reduce their buying capacity