P4. Positive and negative impacts the macro environment has upon business operations

Business and Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1. Types and Purposes of enterprises........................................................................................1
P2. Size and scope of organisations ...........................................................................................2
P3. Relationship Between Different Organisational Functions and Link to Organisational
Objectives and Structure.............................................................................................................4
LO3..................................................................................................................................................6
P4. Positive and negative impacts the macro environment has upon business operations.........6
LO4..................................................................................................................................................8
P5. Internal and external analysis of chosen organisations.........................................................8
P6. Explantation how strengths and weakness interrelate with external macro factors..............9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment is defined as a combination and mixture of internal and external
forces which has influence upon the overall functioning and productivity of an organisation. It
includes all those factors such as customers, suppliers, competitors, etc. that has an influence
upon overall business activities (Anolfatto and MacDonald, 2019). This report is based upon an
enterprise named Travelodge which is a UK based business enterprise that deals with hospitality
and hotel industry and is the second largest hotel in UK. This report covers various types of
organisations such as private, public and voluntary and their purposes and legal structure. It also
covers the size and scope of different types of business enterprises. Further, it covers
interrelation between various organisational structure and their link with organisational structure.
It also includes both negative and positive impact of macro environment upon business
operations. Further, internal and external analysation of enterprise is done for identifying
strengths and weaknesses.
LO1
P1. Types and Purposes of enterprises
Organisation refers to group of organised people which has common responsibilities and
purposes towards achieving business goals. Enterprises are categorises on the basis of their
purposes as follows-
Private Organisation- It is an association, individual, corporation, partnership, agency, which is
not a public corporation and it carry out its activities for earning profit. Here, the example that is
taken for private enterprise is Travelodge which is an United Kingdom based business entity that
deals with hospitality and hotel industry.
Purpose- The basic purpose of Travelodge is to provide best services to its customers for the
purpose of earning maximum level of profits (Birru and et. al., 2019).
Legal Structure- It is the private limited company under the company's act 2013. The legal
structure of private organisation as a whole is defined as follows-
Sole Proprietorship- In this, an individual operates the complete business entity and is
the solo owner of a specific enterprise.
Partnership- It is defined as a contract or agreement which exist between more than one
person which work together in order to achieve business goals.
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Limited Liability Companies- These enterprises has several owners and the profit which
is generated from this enterprise is shared among them.
Public Organisation- These organisations are owned and operated by government with a
objective to provide services to society. The example of public enterprise is BBC which is a
broadcasting channel at UK (Crane and et. al., 2019).
Purpose- Its purpose is to give necessary and relevant information to people in the form of news.
Legal Structure- These companies follows all regulations and rules which are imposed by
government upon it. The legal structure of Public companies are elaborated as follows-
State Government- In this, all the business activities and processes are owned are
operated by state government.
Central Government- In this legal structure, the activities are incorporated by Central
government of UK.
Local Government- These organisations are incorporated and owned by nation or by
municipality's government structure.
Voluntary Organisation- Such enterprises operates its business activities for a social cause and
not to earn profits. Charity Commission of England and Whales can be considered as an example
of this enterprise.
Purpose- The purpose of this enterprise is to provide give charity to needy people that will help
in fulfilling their requirements and needs.
Legal Structure- The legal structure followed by voluntary enterprise are-
Charitable company limited by guarantee: It is a limited liability enterprise that is
registered under the company house.
Trust: This legal entity is incorporated by trust deed and no these businesses do not have
any kind of statutory framework (Cyphert and et. al., 2019).
P2. Size and scope of organisations
Basis Travelodge BBC Charity Commission of
England and Whales
Introduction It is a private
company that
provides hospitality
It is a British based
oldest broadcasting
channel which
It is a British based
voluntary organisation
that works for the
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