PESTLE Analysis of Jaguar: Impacts on Business

The presentation explores the PESTLE analysis of Jaguar and discusses the macro environmental factors and their impacts on the business. It also provides a SWOT analysis and examines the influence of internal and external factors on decision making process.

BUSINESS AND BUSINESS
ENVIRONMENT

Table of Content
 INTRODUCTION
 MAIN BODY
 CONCLUSION
 REFERENCES

INTRODUCTION
 The presentation explores the PESTLE analysis of Jaguar that identifies and
discusses the macro environmental factors and their impacts on the business of
Jaguar with it positive and negative points.
 Along with it, it provides a SWOT analysis identifying the Strengths and
Weaknesses of Jaguar and their interrelationships with external factors and internal
and external analysis and their influence on decision making process.

PESTLE analysis
1. Political factor: It's impacting on the profitability of the JAGUAR. Moreover, taxes apply
on the luxury vehicles & fuel guzzlers grows highly.
JAGUAR should follows Government rules & regulations to be focusing on environment
friendly vehicles which have globally grown in demand. However, the political factors are
generally controlling by the outside factors or the Govt.
2. Economical Factor: Under this factor JAGUAR should focus on the demand & supply for
luxury or high priced. The developed market set higher sales as the purchasing power of the
customers is higher

CONT..
 3. Socio- cultural Factor: Every year new models are launching by the JAGUAR, due
to socio-cultural forces with the changes in customer's preference & new market trends.
Thus, JAGUAR is trying to update its features through customization according to the
needs & demand as dealing with luxurious aspects.
 4. Technological Factor: In the Context of upgrading technology with innovation,
JAGUAR should be focus on investment in research & development as having
competition in the auto mobile industry.

CONT..
 5. Legal Factor: Law is another important factor, which affect the profitability &
performance of the JAGUAR Brand. There are some environmental laws, tax laws &
several other laws that the JAGUAR deals with while operating in the international
market. It is majorly discovering the activities of providing safety stricter, quality
control.
 6. Environmental factor: The environmental factor stats that JAGUAR should be
focusing on eco-friendly & sustainable development of product

Positive and negative impacts on Macro Environment
 All The factors discussed above are important in the context of JAGUAR. That helps to
improve working condition, maintenance of workplace with the purpose disposal of
wastage & hazardous material.
 JAGUAR investigate contamination process of safety of vehicles, fuel economy, air
emissions and accidental releases into the environment.

SWOT analysis
 Strengths
Jaguar produces high quality vehicles which are embraced in the markets worldwide. The
cars hold a reputation of being one of the best cars all around the world. This adds as a
strength of the car maker.
Also, the company have a rich culture identity and global brand values which asserts itself
as a leading competitor within car manufacturers such as Ferrari and Lamborghini

CONT..
Weaknesses
 Compared to other companies Jaguar is having very limited cars in its
segment. This is a drawback for the company where other of its
competitors are have large car selections in their segments.
 This makes its consumer base low as more varieties will attract
variety of consumers. Also, the TATA acquisition has to led to cost
cutting which later resulted in UNION issues

CONT..
Threats
 There is a strong competition for the company because of increased globalisation and
the rising of new competitors in the worldwide market.
 Another factors is its dependence on government policies which in some countries are
very strict and creates hindrance for the car manufacturer to sell and promote its
services. The financial stability creates problems for the car maker facing the steep
downfall in its luxurious car segment time.

Opportunities
The car manufacturer is receiving its growth in
emerging economies such as China, Russia, India etc.
The hybrid models of the luxury cars is still an
untapped market.
This might improve the overall jaguar's market gain
and can increase its availability in countries where it is
still missing from.
The company has said to explore more options in the
segment of SUV which is another benefit for the
luxury car maker.

Internal and External analysis and their influence on decision making
process
 Internal Analysis: Internal factors such as non effective management techniques and
not using resources properly can hinder organisation's growth. These factors can make
the organisation suffer with its market and consumer reach.
 It is important for an organisation to have such things in context which can benefit
them if anything is making them suffer internally.
 The major internal factors that an organisation suffer poor communication within the
department. The communication is the major key that creates and makes the
organisation reach further beyond its limits.

External Analysis
 The external analysis showcases the factors that lead to the organisations overall reputation
and how the consumers and other people view a particular company.
 Also, the external factors determine how a company is going to operate within the
circumstances provided or how the external environment of any organisation will make
itself lead to the further growth.
 These factors are the changing needs and demands of consumers, arrival of new products in
the market within the same commodity, the impact of information based technologies such
as internet and social networks etc. Jaguar has seen to be affected mostly by political factor.

CONLUSION
 The presentation outlined the PESTLE analysis of Jaguar which identified and
discussed the macro environmental factors and their impacts on the business of Jaguar
with it positive and negative points.

REFERENCES
 Stacey, R.D., 2016. The chaos frontier: creative strategic control for business.
Butterworth-Heinemann.
 Morecroft, J.D., 2015. Strategic modelling and business dynamics: A feedback systems
approach. John Wiley & Sons.

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