Business &Business Environment Assignment

BUSINESS AND BUSINESS ENVIRONMENT

Executive Summary
Business environment refers to external as well as internal factor. These factors are
intended to create significant impact over wider business environment. An organisation
is required to bring changes in their management style and organisational structure in
order to gain market shares. With the growth of internet, online retail organizations are
gaining prominence. There has been an increase competition in the online business and
it is quite difficult or gaining a competitive edge. This study is going to deal with the
effect of internal as well as external environment over this company. An analysis will be
made for understand ways in which these factors are interrelated to each other.
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Table of contents
Introduction........................................................................................................................4
LO1: Different types of organisation................................................................................4
P1 Purposes and types of organisation.............................................................................4
P2 Explaining scope and size of private, public and voluntary organisations.................6
LO2: Demonstrating interrelationship between various functions...................................7
P3 Linking organizational functions with objectives..........................................................7
LO3: using examples for demonstrating negative and positive influence of macro
environment.......................................................................................................................9
P4 Pros and cons of macro environment over an organisation........................................9
LO4: Internal and external analysis...............................................................................11
P5 External and internal analysis of organisation...........................................................11
P6 Interrelation between external and internal environment.........................................12
Conclusion.......................................................................................................................13
Reference List..................................................................................................................15
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Introduction
Business environment refers to the internal as well as external factors that influence
company’s stakeholders. An organization gets influenced by their customers, suppliers,
employee and also competitors. A business organisation might differ in size and scope
and also in terms of legal structures. There are different types of organisation that
include private, public and voluntary. Each organisation has to perform certain purposes
and they are required to set a goal in order to meet their organisational objectives. This
study is going to discuss about types of organisations and their structural differences.
An analysis is to be attempted regarding internal as well as external environmental
factors. Both these factors put huge impact over an organisation. The interrelation
between micro environmental factors over wider business environment is also to be
analysed in this study. This study is going to focus on Amazon and try to identify their
organisational structure and conduct an macro as well as micro environmental analysis.
Amazon is one of the largest online retail companies that is gaining prominence in the
digital world.
Figure 1: Company Logo
(Source: amazon.co.uk.2017)
LO1: Different types of organisation
P1 Purposes and types of organisation
Organisations can be defined as a venture that tries to work with a group of workers in
order to meet certain objectives. It is a framework that operates for managing various
types of tasks. Organisations can be classified into three broad sections such as public,
private and voluntary organisation. Different types of organisation works with a group of
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