Business and Business Environment Assignment: Primark
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Added on 2020-06-06
Business and Business Environment Assignment: Primark
Added on 2020-06-06
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Business and business environment
Table of Contents INTRODUCTION...........................................................................................................................1 P1 Types and purpose of business organisation.....................................................................1 P2 Size, scope, mission, vision of different organisation.......................................................3 P3 Relationship between different organisational functions and their link to its objectives..5 P4 Positive and negative impacts the macro environment upon business operations............8 P5 Internal and external analysis of the organisation...........................................................10 P6. Interrelationships of SWOT and TOWS with the external macro factors....................12 CONCLUSION..............................................................................................................................13 REFERENCES..............................................................................................................................15
INTRODUCTION Business is the process of promoting the goods and services in the market. It conducts as an economic activities and helps private, public and other sectors of the business. Business environmentincludesindividuals,groupswhichmayormaynotbemaintainedbythe organisation but they affect the profitability, performance and growth of the company. Primark is retail company which is headquartered in Dublin, Ireland. It has employed more than 68,000 employees and its total revenue is £5,347m (Apăvăloaie, 2014). It sells different products including clothing, beauty products, home ware, footwear, accessories etc. In this report, main concern is on explaining various kinds, size, scope and purposes of the organisation. Further, it includesrelationshipbetween variousfunctions of the organisation and their link to the organisationstructure.Moreover,itdefinesthepositiveandnegativeimpactofmacro environment on business operations. The report also determines strength and weaknesses of particular business. Task 1 P1 Types and purpose of business organisation There are three types of organisation that is public, private and voluntary sectors. Public sector: Public sector organisation are owned by the local, state and national government. It involves various factors like infrastructure, public education, government health care etc. Public sector includes direct taxation, publicly owned organisation etc. Public sector varies from one country to another. Employees in public sector organisation enjoys the profits and various other appraisal from the government as it provides extra wages if the company will gain profit. The income of government employees are fixed in case of loss or economical crises (Belás and et.al., 2015). Example of public sector company is Marks and Spencer. Purpose of Marks and Spencer: The main purpose of M & S is to make more profit and benefits by expanding their business. They also want to satisfy the needs of the customer by selling different clothing and food products to them. Legal structure of Marks and Spencer: Legal structure defines the business of the company. In order to make the business successful, M & S has adopted legal structure. This organisation has adopted limited partnership 1
legal structure in which there are more than two partners are involved. In this structure the profit and loss are shared by the partners of the company and it did not affect the employees wages (Belás and et.al., 2014). These partners are not involved in daily operation of the business. Stakeholders of M & S: Stakeholders of the cited organisation are customers, employees, society, investors, suppliers, government and media. All these are responsible for making the business successful. They play vital role in growing and developing the market of Marks and Spencer. Private Sector: Private sector includes the organisation which are owned by the one or two individuals. Private sector are majorly developed their business to make money. Private sector organisation are free from government control. Sometimes this organisation may choose government bodies as their partners to jointly give their services to the customer's. Private sector involves small and privatebusinesswhichgenerateproductsandmakesprofits.Exampleofprivatesector organisation is peacock. Purpose of Peacock: The main purpose of peacock is to make more profit by providing its services to the public. Its main objective is to provide different services to the customers and yield better productivity so that it can increase its revenue (Besharov and Smith, 2014). Legal structure of Peacock: Peacock has adopted sole proprietorship legal structure to achieve its target goals. This structure is adopted by the company as it has flexibility to management and the organisation has to pay lower taxes with fewer legal control. Voluntary sector: Voluntarysectorisnongovernmentalorganisationanddifferentothernonprofitable organisations. In this sector organisation runs in partnerships by private and state sector. Example of voluntary sector is Ummah welfare trust. Purpose of Ummah welfare trust: The main purpose of this trust is to provide shelter, education, health to those people whose rights are oppressed. Another purpose is to implement projects by which victims can be helped. Legal structure of Ummah welfare trust: 2
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